Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into spam, the importance of email marketing continues to grow at a steady pace. It may not be seen as attractive and a quick mode like other channels but has been able to build a connection with the audience which values your brand and is highly likely will prefer it over other brands. The real value of email marketing lies in the fact that it is used for building relationships with your loyal customers and give them valuable insights that will be helpful to them in their business endeavors.
Email marketing is all about your customers. It is a form of internet marketing undertaken by businesses for sending various kinds of promotional messages and newsletters to their customers to their subscribed audience. These emails contain advertisements, valuable information blogs, commercial materials, call for business, etc. Remember, it is completely customer-centric and if done with care not helps you retain your existing customers but acquire new customers.
Email marketing has been proven as a trusted marketing strategy as there are nearly 3.8 billion email users across the world who can definitely be reached by their email addresses. It has been suggested that the ROI of email marketing is very high and for every $1 invested, it generates a return of $38. Not only this, it had been proven that email is 40 times more effective than a customer acquisition strategy than Facebook or Twitter. Also, a good majority of people make a purchase as a result of messages via email marketing.
Marketing has made tremendous progress in recent years with the advent of so many technologies and strategies. Despite this huge number, email marketing has stood the test of time and has continued to perform year after year. Here are some compelling reasons why you should think about email marketing as a timeless marketing tool.
2019 will give a new definition to Email marketing. If done right can potentially connect you to 5 billion people. You have to work on your email strategy at length and come up with highly targeted and customized solutions. Interactive content is one such milestone that you should aim for, to begin with. Strike a connection, touch their emotional chords and then sing your music. Mobile optimization is the trump card to success. Add triggers and CTAs which will guide your customers to the next steps. So, Email Marketing is definitely in and has a huge scope and as a marketer, it is your skills and expertise which will define how far are you able to tap it. RedAlkemi has always offered the best email marketing solutions tailored to your needs. Get in touch with us to help us carve out a great email marketing plan for you by putting our best minds at work.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.