iSoCIAL- Fraternity of Like Minded People in E-Commerce/Digital-Social Media Space

The word fraternity means brotherhood or helping in times of needs. When there is oneness there is likely to be more strength in opinion, more strength in action, and more strength in character. This is a very simple and obvious fact that, if one person tries his/her hands on some job, he/she will manage much less than what a group will achieve. This, in all simplicity what fraternity is all about.

Similarly, exists a vast fraternity of Internet and Allied League which contains :

1. Social media

2. Startups

3. MSMEs

4. Students and working professionals like you and me (who are bringing and supporting the change) and many more.

MSMEs employ 80% of people in this country and contribute 40% to India’s GDP. Around the world, billions of us use social media every day, and that number is still growing while you are reading this blog. While in case of startups they are changing from disrupters to change enablers. And you and me, we are just sitting over here on our laptops, mobiles and iPads and supporting this industry through some clicks. Isn’t that amazing?

But the truth is even though this sector has heated up with all the venture capital funding, government policy boost and ever pleasing support from us, Internet and its allied entities are struggling. Startups like:

1. Tinyowl (Food ordering platform)

2. Askme (consumer internet search platform)

3. Peppertap (grocery delivery startup)

and many more have shut their doors. The kind of enthusiasm these entities had created with their presence was unprecedented and their failure was considered next to impossible – but still they failed. And now, there is a dent in the valuations of India’s ecommerce unicorns like Flipkart which nosedived by $5 billion recently. In total the situation is not as rosy as it was in 2010.

Today naysayers are declining the emergence of Internet and its allied entities, which they always do, but they do make some pretty serious points. Data security and ever increasing threat of hackers is a matter of concern. The recent suspicions of possible Russian hacking in US presidential elections, wikileaks and personal data stolen from 1 billion yahoo accounts; all raised a red flag. 

How to solve it then?

To solve above listed problems our startups need to excel in high end technology to fight the ever looming threat of hackers. Getting the right staff is the most tricky part. And at the same time facing family pressure and taking difficult board decisions makes you to go nuts.

So to fill this demand supply gap we need a ‘Governing Council’ of like-minded people. It can:

1.  Reinstate and cement the trust of wider public in this sector

2.  Provide right mentorship

3.  Act as a platform for networking and resource sharing to cut cost

4.  and provide a benchmark in setting standards

In short a society for this new sector could be the magic wand to all its ills.

We have taken an initiative by creating a group with the name of iSoCIAL to bring Global Digital-Social Media &Allied professionals together. It will be on a format of a Council with dedicated 10 Hats of interest (with online/offline activities):

MSMEs/ SMB Specific;IoT Product/Concept development; Big Data;Employability specific Digital-Social Media education; Digital India Connect ;E-Commerce:Market Place,Hyper Market &Techs(food, finance & more);Social/Digital &Allied Mediums;Mobile/Location based.

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