There’s no denying the fact that the Digital revolution today has changed the face of the marketing altogether. It is helping millions of businesses around the world achieve greater heights of success in their industries. With the help of social media, online paid advertising, content marketing and digital tools, businesses are changing the way they market themselves online.
Do you ever find yourself wondering what the Digital Marketing domain is all about? Do you know what it really means to explore and work in the field of digital marketing?
Digital marketing is a vast zone that covers branding, web design, link building, paid advertising, blogging, business development, etc. As a business owner in today’s age, you need to be well-versed with these areas of digital marketing if you want your business to succeed and RADA can help you in this.
RADA- RedAlkemi Digital Academy is a venture started by RedAlkemi, a digital marketing company with over 20 years of experience in online marketing. At RADA, we create opportunities for students, graduates, business owners, working professionals and entrepreneurs to understand and explore the world of digital marketing. What really does the magic is when we let our students innovate while practicing their knowledge.
But what makes us different from other digital marketing academies out there? Students that enroll with RADA, get exposure to all that Digital marketing consists of and the opportunity to practice their knowledge on live digital marketing projects.
With the world moving online and marketing getting more competitive, businesses require more and more skilled professionals to help them establish a strong online presence. A business that has a strong online presence performs significantly better than those that do not have a strong online presence.
While there are thousands of academies that offer education in digital marketing, the problem is with the style of learning. Most academies require you to read textbooks and pass an exam for a certificate in digital marketing. In the quest to enhance the learning process and fill in the gap of the skilled digital marketing professionals, RADA was born.
We at RADA help in bridging the gap between the need and supply of digitally skilled manpower.
The main aim of RADA is to provide an enriching learning experience for a better understanding of the digital world and to know closely what happens behind the scenes of a digital agency. Through this, you will gain hands-on knowledge and explore various facets of digital marketing while working on live projects.
Theoretical knowledge and practical knowledge are two different things and it is quite possible that you might know the literal meaning of digital marketing but how many times did you put it in practice?
Let’s say you know what Instagram is, but how well you are able to market your business on Instagram for a real business?
That’s when RADA comes into the picture as we provide exclusive hands-on training on the live projects which helps to gain practical knowledge and attain new skills as well.
It is a 12-week long digital training session that lets the students closely observe the functioning of a business. Since digital marketing is a vast topic so we’ve categorized it into some main modules. We give intensive training on each module such that you know the magnitude of every module.
The best thing is that apart from students who are yet to enter the digital space, entrepreneurs and working professionals can also take advantage of this training.
The digital revolution is here to stay and it's better if we take into account every opportunity to learn digital space.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.