Let’s be Clear about Digitisation, Digitalisation and Disruption

Let’s be Clear about Digitisation, Digitalisation and Disruption

Andrew Chow  21/11/2018 5


Digitisation is the conversion of manual format to digital format using technologies.

Digitalisation is Integration of technologies into everyday life.

Disruption is causing a challenge that interrupts your competitor’s business.


Digitisation is about processing information.

Digitalisation is about drawing intelligence from these information.

Disruption is about creating agile innovation from these intelligence.


Digitisation involves new learning of knowledge and skills.

Digitalisation requires new development of character and values.

Disruption demands a new attitude towards life and work.


Digitisation is about doing the work better for now.

Digitalisation is about seeing the Future of Work.

Disruption is about the creating the Work of the Future.


Digitisation can lead to serving existing customers better.

Digitalisation helps us to find new customers faster.

Disruption is to create a market which never existed before.


Digitisation usually begins with an idea to improve something.

Digitalisation is the concept that ensures the idea gets to be implemented.

Disruption is having a vision to change the world into a better place.


Digitisation is playing by the rules of advancement.

Digitalisation is raising your game of advancement.

Disruption is creating a new competition with your own game and rules.

Digitisation may not lead to eventual disruption but a disruption always requires digitalisation.

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  • Phil Evans

    Good piece

  • Callum Jacob

    Excellent explanation

  • Alan Harris

    Everything is crystal clear in mind now !!

  • Scott Culling

    What an innovative way to explain the difference between these words !!

  • Ashley Hahn

    Great poem !!

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Andrew Chow 

Digital Marketing Expert

Andrew Chow is a successful social media and public relations strategist, entrepreneur and speaker based in Singapore. He is also the best-selling author of a highly popular series of books: Social Media 247, Public Relations 247 and Personal Branding 247. Andrew has spoken in over 15 countries within 5 years and addressed more than 20,000 people on Digital Marketing, Personal Branding, Enneagram, Public Relations and Branding. Andrew’s career of 30 years; has seen him work with an array of clients including AXA Insurance, Abbot Medical Optics, Singtel and Sony Pictures, M1, Starhub, and Sennheiser. Andrew had more than 300 interviews and features about him or his business since 2005 from more than 40 local and regional media. He is listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. He won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry. He loves travelling and held his solo Photo Art Exhibition for 3 days in Singapore to raise funds for a charity – Teen Challenge. Andrew is known by the moniker @ideasandrew in all his social media platforms.

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