Smartphones are the best thing that happened to people in the 21st Century. With 99% of customer activity performed via mobile, it becomes essential for businesses to target mobile marketing at the earliest.
Mobile applications are on a rise these days! A mobile being within an arm’s reach, every business prefers to have a mobile application and this is why you will find a mobile app for every possible business, be it food, decor or a learning tutorial for students. In today’s competitive world, having a mobile application is the need of the hour. Businesses are trying hard to impact the marketing space with their promotions and social media presence.
We bet you wonder how you can grow your business instantly. And our answer is mobile marketing! But for this, you need to have a mobile app for your business. Local businesses having a mobile app are way ahead of their competitors. The notion that a business having a website is better placed is not completely true, instead, a business having a mobile application has an edge over it.
Things are different when it comes to mobile marketing. Since mobile phones are the closest gadgets accessible to us almost at all times, using mobile apps to promote business is the best and feasible marketing technique possible online. Here are some of the benefits of mobile apps for businesses:
With today’s busy lifestyle, we need to see how a business can keep attracting new customers. You can constantly let your users know about various offers by sending push notifications on mobiles via the business app. Having a mobile application for your business lets your audience be in touch with your business whenever they want.
This is the most effective way to retain your existing customers and also helps acquire more customers. Customers who are already familiar with your business & the products/services that you offer will happily download your business application to never miss an offer from you!
Mobile marketing plays a big role in building your brand. Not only does it boost your brand visibility but also strengthens your brand. Your customers who know your brand well will prefer installing a mobile application to stay updated about all the latest happenings of your brand. This also boosts brand recognition and recall value.
A mobile application gives the full control over purchasing services and products to a customer at their ease, which means a user can access your website as and when they feel. Businesses have experienced a huge spike in customer engagement by initiating a mobile application for their business.
Making available a mobile app for your customers make their life easy and might also make your brand a favorite! Customers appreciate it when a brand makes the effort to make products and services more easily available to their customers. Your business application is an excellent way to foster customer relationships, which in turn works like a magic wand in flourishing your business.
Due to time constraints, customers who are unable to check your website are quite comfortable with downloading your business application and enjoy the benefits at their ease. In fact, some people prefer mobile applications over websites.
Thus, businesses have a lot more scope of generating revenue and sales through a mobile application. This is direct marketing and is also effective in generating your sales and increase customer engagement on your business.
Having a mobile app for your business increases the online visibility of your brand. Customers are ever excited to avail maximum benefits offered by your brand or business.
The main purpose of mobile applications is customer satisfaction. If your business app catches the attention of your audience, chances of them downloading your mobile app are very high. This also means that every promotion sale, offer or discount will make its way to your customers; something that a website is unable to carry out efficiently.
How do businesses nail customer engagement? By initiating customer loyalty programs via business apps! Customers start engaging with your business and leave reviews for your products and services. A user who frequently purchases from your brand will definitely take the benefit of coupons that you offer specifically for them either in form of points.
Want to see excellent output for your business? Initiate a mobile app for your business! This will help you make a firm foothold in the market. We hope you’re now familiar with why mobile apps are important for local businesses and what the benefits of a mobile app for small businesses are.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.