It was 1 AM and I had been staring at my computer screen for the last four hours. I read the words over and over again. I changed a word here and there, and added a smattering of commas and periods. The truth was, I was stalling. I was about to publish my very first blog, taking another step towards building my personal brand as a professional golfer. Finally, I took a deep breath, told myself it was good enough and clicked publish.
Fast-forward 12 years to today. Although I’m no longer a professional golfer, I haven’t stopped using social media to grow my personal brand. It’s more important than ever before. Take it from expert and author Gary Vaynerchuk
“It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.” – Gary Vaynerchuk - Author
So if this is so important, why do so many leaders not encourage and promote individuals within their teams to build their personal brand? I see a lot of leaders building a personal brand for themselves but not their people. Here are 5 reasons leaders should not only care about, but encourage their people’s professional brand growth.
Developing employees isn’t typically the first thing leaders get out of bed thinking about, but it has to be higher on their list. Something as simple as encouraging and caring about your teams personal brand can provide unimaginable value.
John is the CEO of LearnLoft, author of, F.M.L. Standing Out & Being a Leader and host of the 'Follow My Lead' Podcast. He writes or has been featured on Inc.com, LinkedIn Pulse, TrainingIndustry.com, eLearningIndustry.com, CNBC Money, and more. John completed his education at the University of Maryland College.