If your venture is struggling in the time of coronavirus, you need to consider how to move your business forward and diversify.
Plugging away with old business models expecting your startup to succeed will lead to disappointment. Instead, you need to embrace the online world and create a superior online presence that will surpass your rivals. Take a look at how you can perfect your online presence in two simple steps.
The power of Twitter, Instagram, and Facebook cannot be underestimated. More millennials than ever are heading online to Twitter to get their news, to shop, and to communicate. You will find that if a customer has an issue or query about one of your products, the chances are that they will send you a tweet rather than email or pick up the phone. Being in the public sphere, you can show off your high levels of customer service by responding promptly. Use a chatty and less stuffy tone to engage your readers.
Social media requires input regularly. You need to post relevant and readable content regularly to enhance your follower levels. Alternatively, outsource your social media prowess to a specialist offsite expert, who can hone your company voice, gain you more followers, and enhance the global reach of your business.
When constructing your website, you need to make it intuitive for the user, easy to navigate, and interesting to look at. By taking a professional approach to your site, you are committing to no grammatical errors, spelling mistakes, or clumsy English. Try and stick to the rule of three clicks. Every piece of information that your visitor needs should be within three clicks of the homepage. Any more and the visitor may get frustrated and take their business to one of your rivals.
An all-singing and all-dancing website is great, but you need to make sure that people are able to locate it. This is why a Google Ad campaign as part of your digital marketing strategy is crucial. By using keywords and meta tags, you can be looked upon favorably by the Google algorithm to ensure that your website appears high up the search results. Ensure that you put yourself in your customers’ shoes and consider what they will search for to get to your site. Use this as a central core of your search engine optimization.
By implementing an analytical approach to your website and traffic, you can delve deeper into the behavior and motivations of your target market. This can help you shift the focus and adapt your social media content, your guest blog posts, and your advertising and digital marketing campaigns. A more nuanced approach will lead to greater interest in your products allowing you to compete with your rivals.
Follow this guide and you can perfect your online presence in two simple steps.