Digital era has brought in a ray of hope for small businesses to put themselves into the bigger picture with online marketing.
Though, they do aspire but many of them have no one to guide them and they give up because they don’t know where to start and what kind of budget to invest.
Many of the small businesses are bootstrapped and don’t have enough financial resources to invest in paid ads.
In this article, I have listed a few proven organic growth marketing strategies I suggest to businesses that want to get traction and traffic organically.
As Seth Godin says, content marketing is the only marketing left. He makes a lot of sense in this digital era.
Content marketing is indeed the best way to market yourself or your brand.
Write content that lets people know how you can help them, let them know how you can add value to their lives.
Here are five ways to get started with content marketing:
Instagram is a platform that is strongly centered around storytelling and has a visual approach.
Sharing visual content is the best way to make your audience know who you are and what you do.
If you are a business, a brand, or a blogger looking to make your way through the minds of your audience, here are three actionable Instagram marketing tips:
Twitter has an audience that consumes content in real time.
Influencers on Twitter have a huge impact on their followers. Your goal should be to become a Twitter celebrity of your niche.
If you are a brand looking for fastest way to gain credibility, grow brand awareness and get traffic to your website, Twitter is a platform you cannot afford to ignore.
Here is what you can do to generate organic traffic from Twitter:
According to SocialBakers, 7.07 is the engagement top brands on twitter receive. Rest everyone is below 1 or 2% engagement rate. If your engagement rate is 2% or more than 2% you're doing something right!
Audiense offers two solutions: Audiense Insights and Audiense Connect.
Audiense Insights helps you understand your audience and influencers better. It is recommended to use for Influencer Marketing campaigns for B2C as well as B2B brands.
Audiense Connect offers features like creating Direct Message Chatbots, social listening, follow/unfollow mode, Twitter list management, best time to tweet, profiles search, tweet analytics, sentiment analysis and many more.
Pinterest can be a major platform in growing your brand organically.
Pinterest is not just a social network to get some photography inspiration or get some cool creative ideas for your next painting, there is a lot more to it.
Behind the social network giant Facebook, Pinterest is the highest referral lead gen traffic driving social media platform, beating other social platforms like Twitter, LinkedIn and Instagram.
The biggest technical advantage of Pinterest is the pins you put up do not get lost so easily like social media posts do on other platforms.
The average lifespan of a pin is three and a half months and this timespan is enough to generate quality leads.
If you are a small business, a startup, or a brand, your aim on Pinterest should be to have at-least 1 million monthly views on your Pinterest account.
Pinterest is a visual network; you need to offer engaging visual content in the form of images and videos.
Here are some tips to generate traffic organically with Pinterest:
Here are some tried and tested tips to get qualified traffic from Quora:
LinkedIn is perhaps the only social media platform out of the rest that still thrives on organic reach. So, your aim on LinkedIn should be to make your lead magnet go viral. By viral, I mean, get at least 100K+ views, and more than hundred comments. You can do that by:
Though many say organic reach is dead on Facebook but still it is the largest social media platform and that means it can play a big role in generating organic traffic for your business.
If you are looking to generate traffic through Facebook, here is what you need to do:
Organic reach is not dead, it is very much alive, you just need the right strategies to gain it. Every social media platform has its own set of algorithms and rules, understand it and leverage it to your benefit.
Building a brand presence on social media is not an easy task but it is not impossible as well. Employ all the strategies shared in this article, and see how you generate traffic and engagement without any budget for paid advertising.
Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13th, 2019. He also had the honor of being listed as one of the 30 changemakers in India for the year 2018. He has helped notable organizations like UNESCO, UBER, RedBull, Kalyan Jewellers, Congress, BJP, SoGoSurvey, Freshworks, Interesting Engineering, Quest Nutrition, etc. Rohan is the host of his own web television series RohanChaubeyTV. He specializes in helping startups acquire their first 100, 1000, 10000 and 100K users/customers/followers.