As we are heading towards a more digitally influenced space, social media marketing has become essential for all businesses. Social media marketing might seem like a no-brainer, however, to run successful campaigns on social media, you need time, in-depth research and a pretty good marketing strategy.
Have you run social media marketing campaigns in the past? How did they perform? Do you think your previous SMM campaign had any flaws? You might like this: 6 social media tips for 2018.
Most businesses that have a social media presence know what to do on social media. But a lot of them don’t know what NOT to do on social media! As a social media marketer or business owner, have you ever wondered what the most common social media marketing mistakes are?
With every business being different, it is essential that you understand which social media marketing channels are important for your business. With trends changing on a daily basis, it’s good to keep yourself updated.
Tip to remember: A marketing campaign that works well for business A may not give the same results for business B. Test and try different campaigns to get the best that works well for your business.
Here are some of the social media marketing mistakes to avoid:
More and more businesses are using scheduling and automation tools like Hootsuite to broadcast information and content. Although the scheduling tools help marketers reach out to the audience at a regular interval, this also acts as a barrier between marketer and potential customer in the audience.
Having meaningful interaction with the users is the key to success, which is not possible if you schedule everything. Using scheduling tools for every single task may also make your business come across as artificial and fake.
Using automation tools can be helpful, but it is also important for businesses to engage with their audience and focus on building a relationship.
Although many businesses have a social media presence, they still find it difficult to achieve their goals. A majority of the credit for their failure goes to the social media marketing myths that they fall prey to. If you’re going to be on social media, you also need to be familiar with all the myths associated with it.
Businesses often think that social media is essential and go overboard with it. However, the rule for an excellent social media marketing campaign is to put the right message in front of the right audience at the right time. So that majority of your followers see your content and take action accordingly.
Adding hashtags to your content is a way to increase the visibility of the content and your business. The key is to use appropriate hashtags that are in line with the nature of your content.
You will see the visibility of your content increasing as your content becomes visible to the relevant audience. You may use online tools like Hashtagify, that show the popularity and relevance of hashtag used. However, don’t overuse hashtags. Adding too many hashtags will make your content look spammy and may also show your content to a completely irrelevant audience.
Every time you plan your social media marketing campaign for the next month, do you follow a well-drafted strategy?
In social media marketing, you have to have a strategy for the upcoming months. When you have a well-drafted strategy, it keeps you on track and aligned with the goals you are trying to achieve. So, once you draft your SMM strategy, everything gets on track. From choosing the right social media platforms to getting metrics from these platforms.
Do you respond to negative customer reviews and comments on your business social media pages?
As a marketer, it is your responsibility to respond timely to comments and reviews, irrespective of whether they are positive or negative. Never ever ignore negative comments. Instead of removing or deleting them, a written apology and a way to rectify the wrong done will make your brand come across as reliable.
As we conclude, there’s a lot that should not be done on social media. You’ll see more of this in our next article! We hope you’re a little more familiar with the social media mistakes often made by companies.
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.