People from different backgrounds and with different dreams have got down to blogging to take their businesses to a new level. As a result, the webspace has been stuffed with new blogs. Despite the huge growth in numbers, these wonderful pieces of information have been found to possess superpowers as they can help you bag lasting relationships with your target audience. It is no longer experience or age of your business which will help you win the hearts of people but the sheer strength of your ideas, and the ability to take risks, etc. are the real things which give your brand the true voice. Designing a blog which is engaging and appealing is the need of the hour for every business.
The last decade has seen a revolution in blogging landscape with the growth of the existing blogs and entry of many new ones. The bloggers who were able to sense the nerve of the online audience and were also able to carve a special place in their minds with the impact they were able to create with the power of their writing have tasted success at a young stage.
The huge growth in the online space has placed quality way above especially for those businesses who blog with the basic aim of gaining a special presence on the internet. Thus, it is no longer sufficient to have a blog but you also need to have a fool-proof and well - documented content strategy.
Here is a list of the all the steps you need to take create a successful blog:
Explore Yourself: It is not a drastic or a ground-breaking idea which will make a great blog but your own thought process which will take the routine thought to a new horizon. Remember, it is your own uniqueness, your voice, the distinctness of your persona which will ultimately attract people to your blog. Yet, there are some thumb rules and basic questions which you need to answer before pushing further. These are:
Name and Hosting: The name of your blog will actually be the first reflection of your brand. It is the first point of reference which will be met in the minds of the people. Fun yet an important step that needs thought. The name should be both close to the blog idea and the audience. Both should feel connected to it.
However, do not overthink or spend more than the required amount of time. Just take action. In case of a new blog, there will be two things required, i.e. the domain name and the web hosting. Start with the best suitable name and if you do not like it, you may change it later.
The next part is web hosting for which you need to remember that that web hosting is required for your blog to be seen online just like without a domain name your blog will not have an address. In case of hosting, you have a huge pool of companies to choose from whose prices vary from $3-$1000 per month. This stage may seem simple but is vital. Nothing fancy is required so far. Here are some tips which will help you choose a great domain name:
WordPress-the blogging software: WordPress is free, robust and even user-friendly. Nothing technical about it. In highly simple steps you can successfully create powerful blogs. Once done, with the basics, you now need to move forward to designing and choosing a theme. WordPress themes are not very fancy but are workable. Many options are available and it is possible that you get caught in the whole maze. Focus-is the buzzword here. Relevance, workability, and audience should be your prime criteria when boiling down to any option. Do not get caught in the lights and jazz as you can change the theme anytime going forward. You have an option of Features, Subject and the Layout Filter to make your search more relevant. You may also choose to add plugins for enhancing the functionality of your blog.
Optimize your Blog for Search Engines: Now this is important. The SEO industry is big. SEO broadly refers to the optimization of the website for it to be able to be found by search engines by way of special keywords and phrases. The basic role of any blogger is to be able to strike a relationship with the audience. A well-optimized site is helpful for search engine crawling of any new blog posts and pages. Now, all this was basics to every blog.
What to Write: This will decide how far your blog will be able to cut itself different from the million others which are operating in your niche. As we sit down to decide the blog topic remember there is no cap on creativity. You may just dive into your personal space and start by asking different questions on different aspects of your niche. Think like a reader as to what will be able to spark the most interest. This part may seem taxing but take heart, every minute you put in here has the potential to take you on a completely different level. However, complicated it may seem, a sincere effort should land you with at least 50 working blog topics. Here are some questions which will guide you in this process:
Editorial Calendar: Often ignored, this part serves as a fatal mistake for most young bloggers. You cannot blog when you feel like. Your growing fan following will soon start to fall apart if there is an apparent lack of consistency. Life is never smooth and there will be times when nothing seems alright, but that is your personal ballgame which your fan club is not aware of or are even interested in. But, they definitely care if you do not give them consistent content which is fresh and engaging. An editorial calendar, keeps you put to your goals, helps you to organize your day and helps you to streamline your marketing and other social media strategies. Honesty is the buzzword here. You have to honor your commitment with your blog as you would with your best pal. It can be in the form of a simple excel spreadsheet with nothing fancy. Yet, it will of great substance in defining your success.
You may then work on to monetize your blog to make money from your passion. Starting a blog is easy but what takes time and effort is to keep it going and making it successful. Designing a blog which is powerful in content and is able to resonate with the minds of your audience takes perseverance. You are bound to face many hurdles but stay put.
The best time to start a blog to which you feel innately compelled is now. All the resources to create a blog are here. Keep track of all the basics. Do not miss out on any of the steps.
Remember, it will be humans who will be reading so maintain a conversational tone. Make them connect with your inner voice, play with words.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.