Threats of Social Media Marketing

Threats of Social Media Marketing

Anuja Lath 16/03/2018 3

Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.

Digital marketing is the best available option for businesses to market their brand appropriately. But, there are still weaknesses and threats that companies should avoid while working on their digital marketing strategies. knowing the pros and cons of digital marketing is necessary to maintain growth and convert more leads. In this article, we will highlight the main mistakes made by social media marketers:


It is difficult to predict the outcome of a digital marketing strategy even with the right analytical tools. Even by using big data and other trending technologies, it is still not possible to determine if a particular marketing campaign will succeed or not.

Analytics will definitely help you get a rough idea, but remember that the results vary depending on how your audience responds. This can only let you have a brief overview of a similar strategy that was undertaken in the past.

But with new users visiting your website and seeing your profile, it is almost seems impossible to predict if your business will interest them. Because there will be times when you will have a complete set of new visitors coming to your website.

This means there will be times when you will enjoy success and times when your marketing campaigns will fail.

Perception of Social Media

Social media is both a package of opportunities and challenges. Many business owners have a perception that being on social media is the key to success. However they do not realize that simply having a presence on social media will not help your business succeed, instead customer engagement will provide a boost to your business. This is why businesses prefer content marketing, to improve online brand visibility.  

Business tip: Getting some paid services on social media will definitely boost your marketing efforts.

Different Audience

How to be sure, whether you are marketing your business right?

The main problem that businesses face when they are marketing and promoting their business is to engage with audiences that are spread across various demographics, belonging to various age groups. A business’s audience may include a teenager from India who is more interested in design and someone in their early 50s from the USA who passionate about marketing and business. So, there will be times when a particular audience of yours might feel disconnected with your brand and some might like your brand even more.

Time Constraint

A marketer knows very well that promoting a business is a time-consuming process. The first step is to create original content, which requires deep and detailed market analysis and research for your business. Then there is the promotion and marketing of the content, which again, takes time. It takes time for audiences to react when content reaches them and only then can a business measure the effectiveness of a strategy.

So, if you are expecting that you get instant results of your strategy, then you are probably mistaken.

Staying Updated

Staying updated on social media and business trends is similar to following a daily routine.

Trends in social media and digital marketing are evolving; everything is changing almost every day. It becomes important to stay updated about these trends. Do not miss out on the buzzing actions in the marketing world; your competitors might already be utilizing them to enhance their business.

Constant Monitoring

To be on social media, you need someone constantly monitoring your business profile on all social media channels. A business on social media is attracting both positive and negative comments. A person, who is managing all the profiles of a business, needs to constantly keep a check for any such comment that would hinder the reputation of your business.

We hope that we have highlighted how important social media marketing is in today’s era as well as emphasised the major mistakes you should avoid to improve your social media marketing strategies.

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  • Kevin Smith

    Very useful content, thanks for sharing

  • Kyle Callum

    Pretty useful and up to date with the recent social media marketing threats

  • Bobbie Grattan

    Quality content, also insightful read :)

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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