Social media has taken the world by storm! It is changing the game of marketing for businesses in today's’ technology-driven world. Every other person is connected via social media, making it extremely easy for businesses to find their target audience.
Does your business have a social media presence? If yes, then you’re probably aware of its many benefits! However, if you’re not aware we wouldn’t be wrong in saying that you’re missing out! Using social media to your advantage is the formula to make your business succeed. At the same time, you must remember to not misuse it or use it aggressively since this gives a notion of self-promotion, something not appreciated by users.
Social media is one of the best marketing tools that lets you interact with your industry and customers to announce your business and the products or services offered by you. From staying in touch with people from your industry to getting familiar with the latest trends, everything is possible on social media.
As for small businesses and why they should use social media marketing, the reasons and benefits it beholds are ample. So, what are the benefits of social media for businesses?
Here are the top 10 benefits of social media for businesses:
According to statistics, 60% of organizations consider customer service as the topmost priority. A business revolves around a customer, which is why you must have seen brand’s initiating customer loyalty programs, simply to retain their customers. It is important that you keep your customers happy and satisfied.
Your social media presence reflects your brand reputation, and this is where customers make a notion of your brand. If your brand is able to motivate and inspire your customers, then you have a chance that your customers will remember your brand for a much longer time. The type of service you deliver to your customers makes or damages your customer base and definitely your brand reputation.
If the services/products that you are offering are exactly what your customers are in need of, then you are marketing correctly! Your business analytics can be of great help in letting you understand what works well for your business and what kind of an audience you have.
To be able to market your business appropriately, you need to understand your target audience fully. You can take the help of various online tools that help you locate your target audience and give you an insight into if you succeeded or not.
According to statistics, businesses that use social media often have a better closing rate as compared to those who don’t have a social media presence. Almost 50% of internet users look for video related to a product /service before visiting a store.
So, this clearly means a business having a social media presence has an edge over businesses that don’t have one.
Social media is the key to build brand awareness. Building your brand reputation is not a one day task, it requires consistency, time and effort. The way you deal with your customers, what and how you are offering your customers, everything showcases your brand value!
In all fairness, you need to strengthen your brand. This is easily possible if your brand comes as a problem solver for your customers. You can start giving out helpful tips for your customers to increase brand value.
Customers nowadays are aware of the quality of products that they are buying but also from where they should be buying. Customers get a notion of the caliber of your business by looking at your social media profiles.
A business can promote its content, either in the form of sharing guidelines or sharing helpful tips by writing blogs or articles to ease out their customer’s life.
Every website viewer is always yearning for information. This is why businesses focus on content marketing and putting out information and knowledge for their customers to consume. When you publish unique, original and informative content, you are establishing your authority in your field of expertise, making yourself or your brand more credible in the online world.
Content marketing and promotion is the key to make your content go viral. This is possible when you promote your content on right platforms and target the right audience. Here comes the need to find social media channels appropriate for your business.
Social media presence leads to an increase in relevant traffic to your website. The main source from where a business can attract traffic is via social media and through content marketing.
An enticing website with attractive and user-friendly web design attracts a user. It’s a good idea to get your website audited and keep a close check on its design and functioning. Focus on building a solid brand identity, such that customers are able to recall and recognize your brand with ease.
Social media is a wonderful tool if utilized potentially. Businesses analyze the social media presence of their competitors to get a better idea of how their competitors are performing.
Social media helps businesses understand why competitor analysis is important for them. Social media is the face of your business in the online world and one can analyze how the brand is performing online based on activity on social media.
The kind of relation your brand has with your customers is what makes the customers attracted to your brand. At times when you feel the burn of customers, stay calm and apologize for your mistake. Then take the needful step to improve the situation and help out your customers. Maintaining goodwill and a supportive nature turns is all a part of brand building, giving your brand reputation a boost.
It is the power of social media that helps convince a customer to make a purchase decision. If a customer experiences the best output from your brand, they would always prefer your brand over others. They would not shy away from recommending your brand to their family and friends.
Are you updated on the latest social media trends? It has become a requisite for businesses to be updated on the latest happenings via social media. Search by a hashtag and you will know all the latest updates related to it!
A business having an offline presence is exposed only customers who are present locally. However, a business with a social media presence can interact with a potential customer from across the world. Social media presence increases the brand reach and opportunities of the probability of potential customers.
By now you must have known how to use social media effectively for your business and what the advantages of social media are. If we missed out on anything, let us know in the comments below!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.