Top 5 Free Marketing Tools from Google Every Business Should Use

Top 5 Free Marketing Tools from Google Every Business Should Use

Anuja Lath 26/11/2020 3
Top 5 Free Marketing Tools from Google Every Business Should Use

Google is the mecca of search engines. 

According to InternetLiveStats, Google processes around 40,000 search queries every second. But did you know that Google provides free marketing tools for businesses?

Most marketers formulate their search engine marketing strategies around Google's search engine. Why? Because more than 92% of searches across all devices (mobile & desktop) happen on Google. 

There are many free marketing tools from Google that you can utilize to:

  • Boost brand awareness
  • Manage and improve sales
  • Analyze and track your campaign's performance
  • Reach your target audience
  • Modify future marketing strategies 

Few such free marketing tools are listed below: 

1. Google Analytics

Hosting a business website isn't enough to generate organic leads and bring conversions. Ask these critical website-related questions to yourself: 

  • How long do visitors stay on your website?
  • How many visitors return to your website?
  • Are you experiencing a high bounce rate?

Google Analytics can answer all these questions, and much more. You can get in-depth details about website traffic, track people visiting your website, what they search for, and more. 

You can optimize your website with the analytical information for a better user experience. So, take a step forward (if you haven't already) and make Google Analytics your best marketing partner.

2. Google Ads

Google Ads has a pay-per-click (PPC) model. With Ads, you can show what makes your business unique. You might wonder that if it's pay-per-click, then how can this be a free tool?

Good news! You only pay if visitors click on your ad. 

Google Ads help you increase web traffic. Once they arrive on your landing page, your offerings and CTA take over. Ads also help you identify keywords that bring better traffic so you can modify your plans accordingly.

3. Google Trends

Are you looking for a tool that helps you compare keywords side by side, shows their past performance, and provides future projections? 

Google Trends is your tool in need. It helps you make smarter keyword choices based on the popularity of that keyword. You can identify trending words based on geographical region and time zones, and you can also compare them.

It's not just limited to exploring trendy keywords. You can also get insights, stories, news, and much more.

4. Google My Business

There's nothing better for a webmaster than getting a featured result on the top of Google's first page. The best part is that you don't have to pay anything for it. Simply create an account on Google My Business, and you're done. 

You can rank based on location, keyword, and specific search queries. 

With this free tool, you can manage how your business will appear on Google Search and Google Maps

Claim your listing on Google My Business (and Google helps you with the complete setup) today.

5. Google Keyword Planner 

When you create content for any form of digital media, you need to be very precise with the words that you use. When you target a specific section of the audience, you address them through "keywords."

The Google Keyword Planner is a smart utility tool that provides you segregated results based on:

  • Search location 
  • Target audience
  • Search volume, etc.

Your seed (or business) keyword helps you collect an array of long-tail keywords. These keywords bridge the gap between your content and your audience. 

The entire SEO (search engine optimization) process depends on the set of keywords you get from this tool. 

To Conclude 

There are multiple tools available other than Google's free marketing tools. These tools from Google give you the perfect kickstart to boost your business with smart implementation. 

Google is always user-friendly and creative in its approach. The tools mentioned above are no different. Just like Google, they're consumer-friendly, accurate, and innovative. 

Now it's time for you to explore these tools and utilize them to take your business to new heights.

One list doesn't do justice to Google's free marketing tools. So, we'll feature another list soon. Stay tuned for that!

Which marketing tools do you use for your digital marketing campaign? Mention in the comments section. 

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  • Charles Jeffery

    We use all of them as part of our marketing strategy

  • Nicole Lynch

    Thanks for the info

  • Lynsey Shaw


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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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