White Hat Link Building Techniques

White Hat Link Building Techniques

If you have a business with a website and online presence, chances are that you’re also implementing SEO for your business. In that case, you should also be implementing link building for your business as it helps push up your rankings on Google. But before we step into white hat link building, let’s understand link building.



What is Link Building?

Link building is the process of getting other websites to link back to your website. Getting other relevant websites to link to your website is important to draw referral traffic. Links are like votes. The more links you have to your website, the more votes you have. Having a good amount of high-quality link backs to your website leads to an increase in your website authority and search engine rankings. 

What is a Backlink? How Do I Create Backlinks for My Website?

A backlink is a link from an external website to your website. They are an important factor in determining how well your page ranks on search engines like Google. But your website will only have quality backlinks if your webpage has good quality content that is relevant to your niche audience. The webpage must also include relevant keywords.

If readers think the content on your website or web page is relevant and informative, they tend to share it further. This creates a chain of link backs to your website, and in turn, helps your website gather quality link backs and have better rankings.

What is white hat link building?

White hat SEO includes search engine optimization methods that incorporate positive and ethical strategies for growing traffic and an audience naturally while following the rules set in place.

These are the techniques that comply with the guidelines laid down by Google.

Difference between White Hat and Black Hat SEO

The main difference between black hat SEO and white hat SEO is that the latter uses ethical techniques and strategies to make a website discoverable whereas the former involves unethical methods.

Businesses are using both white hat and black hat techniques. However, the ones that are using black hat SEO or are paying to get the backlinks have a high chance of getting banned by Google. Here are white hat link building techniques:

Affiliation Links

This is basically generating links by getting your website featured on another website. This also includes adding website URLs to affiliate platforms like Amazon. When customers and users of these other websites are viewing the area, they also get to see your website. This way your website is exposed to online viewers who are currently viewing the other website.

Guest Blogging

Guest blogging is the process of submitting a blog or article for another website.

You can also build links through guest blogging. In the process of submitting a blog, you can also embed or link your website. Guest blogging is still considered one of the most efficient white hat link building techniques.

Generally, web hosts let a guest contribute a blog for their website. This helps not only in building a network but also helps to get quality link backs to your website.

Regular Blogging

Are you confused about how to get quality backlinks?

The answer lies in regularly updating your website with informative blogs.

This is a great way to build a network and make a recognition for your company by sharing relevant information in the form of blogs. The more users find your content relevant, the more they will share your content and build links for you.


Search engines crawl on the content to look out for relevant keywords added. Similarly, they crawl on various online directories. Adding your website to various online directories helps in creating more links to your website.

There are many online business directories available. The global directories available are Google My Business and Yellow pages. However, you may even look out for business specific directories that are relevant to your product or service.

Internal Linking

Internal linking of content is an important aspect of blogging and adding content to your website.

What are internal links? These are links that direct you to other pages of your website from within the website itself. For example, when we link various other blogs within this article that lead to a page on our website, it is called internal linking.

Sharing Infographics

You are well aware of the fact that not everyone reads every bit of a written content. And this is where an infographic comes as a saviour.

An infographic where information shared is in the form of visuals stands a better chance of grabbing a user’s attention. It is important that you mention or embed your website or URL on to this infographic.

Content in the form of infographics is easily absorbed by readers, making it an ideal piece of content that readers love to read and share. The more you share infographics on your website, the more are your chances of receiving a backlink.

We hope you’re a little more familiar with white hat link building techniques. Now that you know the different types of white hat techniques, which ones are you going to try first? Or which ones do you already use for your business? Let us know in the comments below!

Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • Jamie Patterson

    I would have to say that people definitely don't understand value. I have learned so much from your articles in such a short time. Will keep sharing. Thanks!

  • Josh Lambert

    Maybe it's time to go back to whitehat SEO......

  • Ignacio Valladares

    Excellent content, no BS. Great!

  • David Roland

    Great info.

Share this article

Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics