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When you open your business on the market, you need to make sure that you understand how to get customers to take a chance on your business.
Be aware that the majority of customers that you are appealing to will already have businesses that they know and like buying from. You’ll need to convince them to switch sides. How can you do this? Well, you need to think about building up high levels of trust in your business brand. There are a few ways that you can do this, so let’s explore some of the best possible options.
More than 80% of customers will check reviews online before they commit to purchasing any products or services. As well as this, many trust reviews online on the same level as a recommendation from a friend or family member. So, reviews are important, but how can you ensure that your business even has a high number of reviews to work with? Well, it can be as simple as asking for them. You can ask a customer to review your business once you have completed a sale or send them a follow-up email to check-in and request a review there.
Businesses often shy away from asking for reviews because they are concerned about the damage of negative or even mixed reviews being attached to their brand. However, it is important to be aware that zero reviews for your company will always look worse than a few that are mixed. Mixed reviews suggest that you have room for growth while zero reviews suggest that you are either untested or untrustworthy.
If you are getting negative reviews, then you need to tackle this head-on. Respond to them in the public space and let future customers know that you are taking steps to correct the issue.
Next, you need to consider your marketing choices. The right marketing solutions can ensure that your business looks more open and accessible to customers. For instance, you might want to consider exploring video marketing. The benefit of video marketing is that it makes customers feel more connected to your brand and crucially the people who exist behind the scenes and are running the show. Video marketing provides a window into your business as well as your brand as a whole. It’s a great way to show that you have nothing to hide and you can be creative with how you use video marketing.
Video is also a great way to show that your business is more transparent rather than covering things up. Of course, this isn’t the only marketing tactic that could work to establish trust. You might also want to think about using social media marketing too. The big benefit of social media marketing is that it allows customers to connect directly with your brand. That’s exactly what they are looking for. They want a more personalized service and if you deliver this, then they’ll favour your brand over the other options online.
Or, how about content. If you use content correctly this can also bring more trust to your brand. The benefit of content is that it can provide value for your target audience. It can make sure that you are giving them something more than just a product. You can use content to provide key information that they need or want. Or, you can even use content to ensure that they are entertained. It’s entirely your choice which option you explore here.
If you are using content as a key part of your marketing tactic, make sure the quality is there. Add nothing but junk to your website and it’s just going to make you look like a spam company.
The team you choose for your business is always going to be the life force of your company. Don’t forget, it’s your employees that customers are going to interact with, not you. If they don’t trust your employees, then they won’t trust your business as a whole. Part of this is ensuring that your employees have the necessary training to be able to fill their roles the right way. For instance, you should think about ensuring that they do know how to put customer’s minds at ease when they are facing a problem that they don’t know how to deal with.
Of course, training will only get you halfway. You need to hire the right people in your business. One of the ways that you can guarantee this is by using a recruitment agency. The right recruitment agency will ensure that only the top candidates are considered for positions in your business. If you are worried about team members not providing the best representation of your brand, then it could be time to think about freshening up the group with new recruits that will work in your favour.
You also need to make sure that you are consistent with your business brand. If you keep things consistent, you can ensure that customers feel comfortable continuing to make repeat purchases from your business. The classic example would be your terms and conditions. If these change at any point, then you should make sure that you are giving your customers plenty of warning. If they feel like it was a shock or a surprise, then they could also feel deceived. You don’t want this.
There are various elements of your brand that should remain consistent. For instance, you might want to think about your message, your design, as well as your delivery. In terms of your design, it should be consistent enough that customers can recognise a piece of content or a product from your business without needing to see the name. If you do this, then you won’t just build trust, you will create a solid brand identity that you can depend on in the future to sell products.
You need to be consistent with your level of quality too. If your quality drops significantly, then you should expect to be pummelled with bad reviews. Customers hate it when a brand that they trust lets them down and they will punish you for it.
It’s important that your brand or business does look and feel authentic. If there is an issue here, then it could mean that customers struggle to find a reason to buy from your business because you won’t look like the real deal. So, how can you guarantee that your brand does feel authentic?
Well, you should think about creating stories around your brand. Telling stories is always going to be a great way to sell a product. But, you do need to make sure that you are telling the right stories. Essentially, the stories have to match your message, your goals and your ideals. It can be tricky to achieve this at the best of times. So, you should think about hiring a professional marketer to complete the process for you. With the right professional, you can create stories that capture the heart and mind of your chosen audience.
You should also be ready to invite customers to tell their stories that are connected to your brand. In other words, don’t be afraid of user generated content. It could be one of the best weapons in your arsenal.
Finally, you need to ensure that you value honesty when you are running your business because your customers definitely will. The most simple example of this would be the information that you put on your website. It needs to match the results that customers get when they buy from your business. For instance, you could state on your website that your products are delivered in no more than 3 days. If it takes six for a customer to receive your product, then they could view your brand as dishonest. While mistakes will happen, you should be ready to notify your customers as quickly as possible.
Another example would be the quotes that you provide to customers. These should match the final price that you give when they commit to a purchase. It’s important to ensure that your prices are as transparent as possible and that there are no hidden costs attached to your business. You should, if you can, avoid the small print. If your company is transparent with what you have to offer, then there is no need for this and customers absolutely hate to see it. Everything should be clear and easy for them to understand.
We hope this helps you understand some of the key strategies that you can use to build up trust in your business as well as your brand. If you do this, you will be able to win over more customers and ensure that they are interested in buying from your business over other possibilities on the market. Be aware that it can take time to build up trust. But this is always going to pay off in the long term. It can lead to brand loyalty with customers staying with your brand through thick and thin.
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