For a business that is not yet well established, their path to success lies in providing the best quality of their services and products. Businesses value quality over quantity.
No matter which industry your organization belongs to, the way your business speaks determines how you attract your customers. The performance and sustainability of a business depend on the quality of either the services, products or the data that a business shares.
Ask yourself, which business would you prefer? A business that has a wide range of service/products with extremely low quality or a business which has a small range of products/services which are excellent in quality?
Despite this, many businesses have developed a notion that focusing on quantity is what brings them success. A huge quantity of viewers or customers does bring instant gratification, but for the long run quality visitors matter. Fake followers are a real problem for any business, they are of no good. As seen in today’s marketing scenario, many businesses are often seen with fake followers on Instagram and other social media channels just to keep up the number of viewers on your website.
Let’s assume that there are many visitors on your business website, but how many of them are actually the customers that you targeted? Their might be a possibility that majority viewers among them land up on your business website while surfing the web. Chances are that these viewers are not going to remain on your website for too long. But if the business would have focused on quality, it would have searched for appropriate keywords to target the genuine customers.
Quality wins the debate of quantity vs quality in a business. Here’s how:
When a business provides services and products where the prime focus is quality and not quantity, it is bound to make an imprint on the market.
With time, businesses do realize that having merely a good number of followers will not help your business. Real customers with a purpose and need for your products or services are the ones to target. And this can happen by providing quality products and services. Business is not merely a number’s game. To become sustainable in the market, businesses have to offer quality products and services.
Have you ever thought about how a business can be more productive?
Planning strategies are essential in any business. To just jump in to start a business without formulating a strategy will not yield any results. It is better to take ample time to draft a marketing strategy that is based on detailed market research and business insights that will help generate more business and increase productivity.
A planned strategy does not focus only on generating quantity traffic but instead focuses on generating quality traffic, which increases the productivity of the business.
Customers prefer a brand that is more quality centered. A customer who is happy with the quality of service offered will act as word of mouth for your brand. This, in turn, boosts the sales and ultimately the revenue of the business.
However, a customer who is not satisfied with the quality of your services will never recommend your brand to someone. This, in turn, will not boost your revenue.
There is no greater triumph than a satisfied and loyal customer. Satisfied customers always rank your brand on the top. Businesses can enjoy a huge customer base by focusing on quality over quantity.
For example, startups that are not yet established in the market can do so just by offering quality products or services. This may take time but if they focus on providing excellent quality services/products depending on their budget, they are bound to attract and retain more customers. This, in turn, boosts customer loyalty and satisfaction.
If you're a successful businessman, you probably understand that success is directly proportional to the quality. Satisfied customers yield a high return, which in turn makes the business successful.
Quality is of prime importance to a business than quantity. All the businesses out there try to focus more on quality of your products/services rather than quantity.
For example, there are many blogs and articles on the web that are misleading, which typically follow the idea of click bait techniques. Such articles are bound to attract criticism and negative comments. This is the case when businesses, in the quest to skyrocket their business, often land their into trouble. Initially, it might attract huge traffic but this will slowly fade with time.
If a business blog would have focused on quality of the blog by providing effective information rather than alluring the readers to a misleading topic, it would have left your customers satisfied.
We hope you’ve got a better understanding of the importance of quality in a business. If we missed out on anything, let us know in the comments below! If you are looking for an end-to-end digital marketing team for your business, we’re probably it! Or else, get a free audit report of your website!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.