My good friends at the Fully Charged show, along with "Which?" just conducted a comprehensive survey on attitudes towards electric vehicles, and their future transport opinions, it made for interesting reading.
The key results are below. I'd be interested in your own thoughts, whether already in the eMobilty space or not.
Are electric car consumers really who the carmakers think they are?
Naturally, car companies will always look to their loyalists in the first instance: but what if those customers are so captivated by combustion engines, that they are last to switch?
If the 'pioneers' and the 'early-adopters' were the 1st and 2nd layers of EV buyers, we are now starting to peel away at the 3rd layer of EV buyers in the UK; the 'early mainstream'.
These are the ‘EV-curious’ that are actively looking to leap – like the 62.11% of the Fully Charged audience that have yet to convert to a pure EV - and for whom, YouTube videos have quickly eclipsed traditional TV to become 'the test drive, before the test drive'.
After all, why waste valuable resources trying to convert the 4th layer ('late mainstream'), and the 5th layer ('the laggards') when they are not easily persuadable? And in many cases are simply not ready to say goodbye to their gas-guzzlers?
Here are some of the standout statistics from the Fully Charged survey, as sponsored by EV Box and Liberty Charge:
Share your thoughts below.
David Hunt is a prominent figure and thought leader in the clean energy sector. Hailed as a leading green entrepreneur by the Financial Times, David also presents at industry events such as EcoSummit, Energy Storage Europe and Fully Charged Live. David is a frequent contributor to trade publications such as Energy Storage News, Solar Power Portal, PV Tech, Clean Energy News and Smart Cities World. His industry insights have been quoted in UK broadsheet newspapers such as The Guardian, The Independent, The Telegraph and the Sunday Times. Being well versed in business and economics, he has also lent his voice to the likes of BBC Radio Four and ITV’s 6 O’clock news. A cleantech expert and industry insider, David specialises in the clean energy and eMobility sectors. His drive to accelerate these growing markets led him to set up Hyperion Executive Search Ltd, a talent acquisition company specialising in the clean energy space that incisively places talent where it’s needed. Hyperion has been helping businesses grow and succeed since 2014 and recently expanded its operations in Europe with a new office in Munich. David’s headhunting team now operates across EMEA and the US. Before this, David co-founded an award-winning multi-technology renewable energy installation business, sat as a policy board member with the UK Renewable Energy Association, and was a member of PRASEG (Parliamentary Renewable and Sustainable Energy Group). The ‘This week in cleantech’ podcast is a platform for David and invited experts to share and review the biggest, and most interesting news stories in the cleantech sector each week, providing expert opinion, analysis and insight. It is anticipated that the podcast will be a catalyst for the further growth and development of the cleantech revolution.