Lynette is the Founder & CEO of Alpha7, a company named one of the Top 25 Most Promising Technology Startups in 2016 by APAC CIO Outlook. She is also a Chartered Accountant with over 28 years of experience in MNCs such as PWC and J.D Edwards, including 8 years’ experience as VP of Finance & Strategy at Salesforce.com, Inc. As a passionate advocate of digital transformation, she believes that the use of technology and data can help businesses to stay competitive and relevant in this aggressive and fast-paced digital economy. It is challenging for Enterprises and SMEs to adopt, adapt and plan their digital journey. Her broad experience in audit, finance operations & strategy, HR, project management, business, sales & marketing and partner & channel operations, can provide valuable insights and recommendations to any businesses that wish to roadmap their digital transformation journey. She believes digital transformation is a journey, not a sprint. Lynette holds a Bachelor of Economics, Major in Accounting from the Macquarie University and a Chartered Accountant qualification from the Institute of Chartered Accountants Australia.
Singapore is gearing up even more as it evolves into a smart nation and becomes future ready. As a hotbed for entrepreneurship and the preferred Asian HQ for several MNCs, how are you preparing your organization for this shift? As the advent of technology makes the world more connected and markets “borderless,” how are you as a business handling the tougher competition to stay relevant and innovative? Let’s take a look at some of the initiatives and changes taking place, and what businesses can do to keep up instead of playing catch-up.
The digital age is upon us, and those who do not embrace this change will most likely not survive. From brick-and-mortar shops under threat from e-commerce, to even banks and other financial services competing with mobile banking, there’s no denying that technology is fast-evolving and businesses need to keep up before they get labelled obsolete. One of these key areas that should be adapted is operations, with the assistance of cloud tech.