Outdoor Advertisers are Stepping up Their Game in New York

Since the rise of ad free paid streaming services, advertisers are having to get creative with different ways to effectively reach their audiences.

While television ads were once the easiest and most efficient method of advertising to a target group, very few people have the patience to sit through ten minutes of commercials nowadays. One of the most successful ways to get your brand in front of an audience in 2021 is with outdoor advertising.

New York City is the most diverse and populated city in the United States and is a premier destination for tourists from all around the world. Tens of thousands of people walk the streets of the city every day, and their eyes are free to wander to whatever may catch their interest. This presents a fantastic opportunity for marketers in New York to connect with their audiences on the move.

Outdoor advertising comes in many different formats, shapes, and sizes and can be stationed at any location throughout the city. Advertisers in New York have cornered the market and are able to ensure that they are delivering the perfect message, at the right time in the right place. However, outdoor ads do not necessarily have to come in the form of a massive billboard to be wide reaching. You also don’t need to spend a large dollar amount to connect with your target audience. Here are some of the most popular ways advertisers have found success advertising in New York.

Billboards 

Let’s talk about the standard New York billboards first. These are the massive signs you’ll see lining all the busiest city streets. Being that they are large format advertising and are positioned so drivers and pedestrians can see them, billboards are a favorite of many advertisers due to their wide reach.

When selecting a location for your billboard, you will want to consider a high traffic area. Think of Times Square and how many eyes advertisers get on their brand in this prime real estate. A successful billboard will utilize a bold eye-catching design with contrasting colors. Marketers take it to the next level with use of special materials such as neon colors, glow in the dark paint, 3D fabrication or even digital and LED screens. A fully digital billboard is going to run up a higher price tag but is far more engaging and can display more than one message at a time. However, the right combination of location, and design will be what makes your billboard hard to look away from.

Wallscapes 

Being that the billboard can be the most expensive outdoor advertising option, another method with a slightly lower average cost is the wallscape. Wallscapes in New York City are attached to prime real estate and have the ability to accommodate a wider variety of unconventional shapes and sizes. Like the billboard, these have great visibility from a distance which allows them to compete with large billboards in the same area. Advertisers also like them for their large impact on social media. These wallscapes often become the backdrop for Instagram photos, which can further expand the audience outside of New York.

Street Furniture

Street Furniture is the all-encompassing term for objects installed along streets for various purposes. One of the most common pieces of street furniture used by marketers are the bus benches. This method is successful for companies that are looking to advertise in multiple locations. Typically, bench advertising contracts will have a minimum number of benches that your ad will appear on. This allows the advertiser to reach a more diverse range of people. This is also an outdoor marketing method with a lower average cost.

Transit 

Transit advertising includes airborne banners, bus interior/exteriors or ads on top of taxis. This is a popular method of marketing your brand in New York because of its low average cost and its wide-reaching abilities. If you are not concerned about advertising in a specific location, transit ads are a great way to parade your ad around the city. Public transit in New York is unavoidable so advertisers that choose this method are going to reach a large audience with more diversity.

Get Your Ad Out There

New York City is a marketer’s dream as it has no shortage of high visibility advertising opportunities. Outdoor marketing has quickly become the best way for brands to connect with their audiences in a world where consumers are easily able to reduce the number of ads they view online. Take your brand to the next level by stepping up your game like the experts in New York City.