Tips to Find the Perfect Writer For Your Content Project

Tips to Find the Perfect Writer For Your Content Project

Anas Bouargane 21/08/2020 3
Tips to Find the Perfect Writer For Your Content Project

Trying to find the perfect writer for your project can feel like looking for a speck of glitter hidden among a mountain of coal.

With so many people out there possessing such wildly varying skill sets — looking for freelance writing services can be time-consuming. Read on to discover the best places to search if you're looking for a freelance writer to bring your content marketing strategy to life.

Why Is It Important To Find The Perfect Writer?

Writing content that's engaging, on-brand and subtly persuasive isn't an easy task. As such, finding a freelance copywriter who meets your standards can be tricky. A freelance writer who specializes in your niche must be able to pick up all the information they need from a short brief.Tips to Find the Perfect Writer For Your Content Project

Once you've found someone whose voice fits your brand perfectly, you can build a long-term relationship. Then, next time you need a freelance writer, you'll have someone experienced and ready-to-go.

Content Creation and Copywriting

A freelance copywriter is someone who is focused on a more creating writing that is focused on driving conversions (landing pages, website copy, etc). On the other hand, content marketing is a sophisticated method of raising brand awareness. It establishes you as a thought leader by providing useful, informative reading material for buyers and potential buyers.

Make sure you hire freelance writers with a full, up-to-date skill set, that are skilled with the type of content you need to create. 

What Skills Does a Freelance Copywriter Need?

Freelance writers need to be able to do a lot more than create a descriptive, informative article. They must have a clear understanding of what makes a post rank high up on search engine results pages. This ensures your content gets put in front of as many pairs of eyes as possible.

Some other skills you'll need from a freelance writer are:

  • Proofreading
  • A unique yet professional voice
  • Understanding of marketing
  • Research
  • In-depth knowledge of SEO and keywords
  • Industry insight

Strategies to Help You Hire Freelance Writers

Looking for writers who have all the above skills and meet your specific budget requirements isn't simple. It's a balancing act to find a freelance writer with the expertise you need who won't cost hundreds of dollars per hour.

Freelance Writing Websites

One of the best ways to hire a freelance writer is by using a content creation platform, such as Crowd Content. It's a time-efficient, affordable way of getting the most qualified freelance copywriters for your project.

You can choose between placing orders directly to vetted freelance writers in the marketplace or using the managed content services. The latter includes editing, WordPress support and project management.

Use Job Boards

A popular method for people looking for copywriters is using job boards. You post your project online and freelancers bid on the jobs. If you're looking for quantity rather than quality, this method can work well.

Search Social Media

Social media platforms such as LinkedIn and Facebook groups are great ways to find a freelance copywriter. It can be time-consuming, as it involves individually reviewing each portfolio.

Pitch to Bloggers

If budget isn't a concern, why not pitch directly to the people whose writing you love the most? You can treat looking for copywriters just as you would approach any potentially lucrative partnership.

Find the Perfect Writer for Your Project

Creating awesome content with an excellent writer can take your marketing strategy to the next level. Use the tips outlined here and your search is sure to be successful.

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  • Gabriel Brennan

    I would also say: Be patient with your writer so that he can fully understand your requirements.

  • Eric Mercon

    Thanks for the tips

  • Rob Samson

    Exactly what I wanted to know !

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Anas Bouargane

Business Expert

Anas is the founder of CEF Académie, a platform that provides guidance and support for those willing to study in France. He previously interned at AlphaSense. Anas holds a bachelor degree in applied economics from the University Paris Sud.

   

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