How to Practice Retail Medicine
Walmart, the world’s biggest retailer, is moving deeper into the primary care and mental health market, opening a new clinic called Walmart Health in Georgia. But for retailers when the inevitable winds of change blow with increased competition, the retailer can be rocked to the core or even collapse. For example, Forbes last week said that the U.S. boasts ten times more square footage of retail than most other countries. That means there are more places to buy more stuff than anywhere else in the world. At the same time, private practitioners are dwindling and they are struggling to compete with emerging sickcare retailers, sicktech high flyers and cable companies who all want a piece of pie.
- 20/09/2019
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How Natural Language Processing Can Benefit Supply Chains
Artificial intelligence (AI) applications using natural language processing for the supply chain can help global as well as local supply chains create better human-machine interfaces for not just customers but also suppliers, manufacturers, and distributors.
- 20/09/2019
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FM Slashes Corporate Tax
In another positive and a bold step to help revive the economy from its slumber, the FM has slashed the corporate tax rates to 25.75% from earlier 30%. This big-bang move will have a rippling impact on all sectors including real estate as it will encourage foreign institutional investors to invest in the country.
- 20/09/2019
- 4
The Rise of the Machines and the Impact of Artificial Intelligence on Digital Marketing
63% of marketing companies says artificial intelligence significantly improved conversion rates More than 20% of Google searches are performed by voice-enabled devices Over 28% of marketers use artificial intelligence for product recommendations
- 20/09/2019
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3 Important Conventions Of Brand Continuity
Every marketing department in the world is always conscious about brand continuity. For many other professionals from different backgrounds and skills, continuity is a concept that is used uncommonly. There’s always a beginning and an end to tasks so why would something so large as brand marketing not have this as well? It's simple, brand continuity is a way of keeping your brand relevant, familiar and truly capturing the essence of your business for many years. The simply fact of the matter is, if Coca-Cola changed their iconic red soft drink can to green or yellow, they would not be recognizable in most people’s eyes. In fact there would be a collapse of trust. Customers may begin to think that the cans were knock-offs and stop buying them when they see them. The brand would lose value. This is just one of the reasons why brand continuity is so vital.
- 19/09/2019
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