Web maintenance, as discussed before, is vital for all digital entities looking to offer a flawless user experience to their consumers while also securing improved SERP rankings.
Follow the steps mentioned below to formulate an efficient web maintenance checklist:
A broken link in your website acts as a roadblock for your SEO strategy and dents the consumer satisfaction ratio too. No one likes to click on a link and get redirected to an empty page, or a webpage with a frustrating error code in it.
You need to avail potent web maintenance services to take care of this issue that not only hinders your search engine rankings but affects your website’s overall functionality too. Perform regular checks and fix broken links whenever you discover them.
There’s nothing more important in web maintenance than protecting your website. Websites running on content management systems like Magento and WordPress have a lot of moving parts, and each one of them needs to be patched with the best security option available.
If your website lags on this front, it can be easily exploited by hackers, malware, and viruses. It’s recommended to install all the security updates at the earliest to keep your domain protected from malicious attackers.
Many developers rectify issues on the go but forget to perform end-to-end functional testing. In many cases, the website either crashes or misbehaves due to a missing logic in the code while it’s live. So, make it a practice to test the entire website after making any modifications.
Be it a small change request or deployment of a complicated code – testing should always be there on your web maintenance checklist. This ensures that your customers are always using the best version of your website.
The modern-day web maintenance requirements don’t confine themselves to desktop/PC users only. It’s imperative to keep an eye on your website’s responsiveness given the amount of traffic that comes from mobile phones and tablets.
You can utilize Google’s Mobile-Friendly Test to evaluate your website’s performance on such devices. You can up-version your code to improve the performance in case the results don’t match your expectations.
Reviewing contact information is something that many webmasters won’t need to address for many years while some might need to update it regularly. There’s no fixed timeframe for you to review it since the latest contact info (email, number, social media handle) must be updated on your website at any given instance.
You can lose out on a number of leads if you don’t provide the correct contact information. Remember, people coming via the contact info channel are the best quality leads and have higher conversion rates. So, never forget to update the correct contact details.
This brings an end to our 2-part series that’ll help you master the art of web maintenance in the modern era. Don’t forget to check out part-1 if you haven’t already, and follow the discussed steps religiously to see the desired results.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.