Webspace is growing by the day. Many latest reports have recorded a total of over 4.66 billion active web users.
We cannot deny the fact that the world is increasingly shifting online. And a huge rise in this is due to the humongous growth seen in mobile platforms.
Yes, mobile alone accounts for nearly 52.2% of the total web page views. This is big and growing. Mobile phones, as we have seen them evolve from the keyed versions to the ones only with screens.
The entry of smartphones into the scene has changed the whole dynamics of the web. There was a huge surge in the number of people who can now access the Internet and that too on the go. The web on mobile became the best mate. Then came the apps that made the game tougher at least for the businesses. Here, success took a backseat and survival became a priority. Businesses were shaken off their feet for they had to constantly innovate to keep pace.
One thing that was driving the whole show was the customer expectation, that peaked. Yes, it still remains, fixated at the zenith. The growth in online populations has come with an equal rise in the number of websites and apps. So what does that mean?
For a customer, it means choice while for businesses it only means competition.
It was this growth in customer expectations and the constant fight to provide smooth user experience has the need for a responsive web design cropped up.
In simple words, it is a website design that responds to different screen sizes to bring the perfect user experience. It became vital for the survival of businesses with the growing use of smartphones, tablets and other handhelds alongside the usual desktops and notebooks. Any business with a digital presence cannot dare to overlook the mobile audience. For some, this is where website design agencies can be immensely helpful.
And, yes the Mobile-First Index announced by Google in April 2018 is another vital consideration that enhances the need for web designs to be responsive.
Unlike a traditional website design that came only with the typical three-column design, the new responsive website design is different. While the latter presented a challenging view on mobile devices as the three columns often took a horizontal spread that was hard to read due to skewness or distortion. Also, many large images completely broke the layout on small screens. Not to forget the loading times.
All this is completely handled in responsive web designs as they adjust to the screen sizes and display the content accordingly. Content navigation and readability become easy. Images readjust accordingly instead of distortions.
This is made possible as these designs are supported by fluid grids wherein the page elements are sized as per the proportion than by pixels.
The idea is not to write a detailed responsive web design tutorial but to quickly walk you through the benefits that are linked with responsive designs.
Responsive Web designs stand out in the world where people are running out of time and want their solutions served without any effort. Remember, there is no dearth of options. The web will continue to grow and with the influx of technologies like AI, AR, and VR, things are bound to change. If you are thinking that you have reached the edge of web design, then it might surprise you that this might just be in the infancy stages. What is yet to come may not have been realized. One thing is certain in this change, that the responsive website design is here to stay.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.