Many people think that website maintenance is not necessary.
They forget that their website and its performance ultimately shapes how people perceive and rate their corporate image.
Just setting up a website is not enough. The online world is evolving all the time. You may put your website up on a server and then if the core software on the server changes, you might find your website not running well or not even showing up. So, once you’ve launched your website, it is important to track your website maintenance service list to keep a close eye on all your website issues and fix them quickly.
In this article, we will walk you through 5 important reasons why website maintenance is a necessity today.
One of the main reasons to regularly maintain your website is security. According to India-specific facts and figures in Secure Online Business and Transactions, Businesses Lose $3.8 Mn Annually to Cyber Attacks and others. If you’re using a Content Management System (CMS) such as Drupal or WordPress, it’s important to ensure that your site is keeping up with software patches and security updates. If you fail to do so, it will give hackers the chance to steal data from your site.
Some of the website maintenance strategies include using strong and secure passwords, removing old, outdated applications and backups to ensure that no sensitive temporary files are available on your site.
To Provide the best quality content to searchers, search engines such as Google raise the rankings of your website if it is updated regularly. High-quality content and link building are the two most important signals used by Google to rank your website for search. A higher ranking increases your site’s visibility. When your target audiences search for relevant keywords, the likelihood of your content to appear increases. Regularly update your site with valuable information, fix the broken links, remove duplicate pages, and keep your content fresh to drive new visitors and retain the existing ones.
Think of why you always update your phone. If you’re using an older version of your mobile software, your overall experience is a lot different and slower than the latest version. It is the same with your website. According to different studies, over 39% of visitors drop off (leave the website), if it takes more than 3-4 seconds to load. Updates provide better speed, new features and functionality to your website.
To meet the user’s expectations, it is important to improve the user experience which will eventually transform into conversions on your website. Follow the latest web design trends and make sure that your website is mobile responsive. Stats show that 83% of mobile users say that a seamless experience across all devices is very important. So, if your website is not mobile responsive it will result in a negative experience.
A well-maintained website helps promote your brand, work, and mission. You must regularly update your site with sharable content such as upcoming events, image galleries, and blogs to give your audience an idea about who you are and what you do.
It is also important to engage with your audience. To do so, include actionable items such as a newsletter sign-up form, engaging blogs where people can leave their comments and social media icons that link to your profile. You must periodically review and keep your website development techniques up to date for visitors to be thrilled with your content and trust your business for integrity and accountability.
If you own a website you need to diversify your expenses, efforts, and resources moderately.
If you do it yourself or frequently contact your developer, it consumes a lot of your time to explain the issues and the fee you are charged keeps adding up quite fast. Improper site maintenance will lead to downtimes or complete loss of business. However, if you invest in web maintenance services and continually keep your website healthy and error-free, your business and your budget will thank you. With a dedicated maintenance team and plan, you will get predictable results with controlled expenses.
If you thought that you could launch a website and be done with it, you're wrong. Your website is a tool and you have to maintain it if you want it to work successfully for you. Without proper maintenance, your website will simply fall apart. From your website’s loading speed to other variables that depend on the quality and integrity of the domain host till keeping your content, plugins and themes up to date affects the overall performance of your website. To ensure that your website is performing at its best, while also optimizing the user experience it is important to regularly maintain it.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.