The design of your website sets you apart from your competitors and makes you look professional.
Due to the growing expectations, it's important to create a modern website design to engage customers and serve their needs.
Website design plays a key role in brand positioning. If you have just started with your online business, you will definitely need more recognition to get conversion rates. In order to attract more people to buy your products, you need to get their trust. If you provide them with good user experience, they are more likely to rely on your brand and become loyal customers.
Personalized content, easy navigation, following the latest SEO guidelines and a good user experience are a must for good conversion rates. It is not as difficult as it seems. With the growth in digital space, there are plenty of options available to make your website look just right.
Most importantly, you should be clear about the goals you want to achieve with your website. Once you know that, you will understand how to go about making a website.
There are two ways to make your website- either you hire a freelance web developer/ professional web developer agency or you can rely on a website builder.
In this article, you will understand the difference between a website builder and web developer as well as the advantages of using the former.
Website builders are tools that help you build your website quickly and easily. You can decide among several templates, whichever serves you best.
WordPress is the most common example but there are many other professional website builders to help you build a website. The greatest advantage of using a website builder is that it has simplified the experience of making a website. Earlier, due to the technical complexities involved in the process, people preferred hiring someone for website development. But now it has become easy for every beginner to build their own website with the availability of many free software tools designed for this specific purpose.
You can hire a freelance web developer or a company providing web development services to cater to your needs. Website developers also work to showcase your brand information effectively to maximize customer engagement. But it requires human effort. Surely, you can get customized designs for your website which can make it fancy. But this could drain a lot of your money.
It is obvious that human efficiency is not comparable to that of a machine. Web Builders are thus preferred because they are cheaper and more efficient. Here are some of the best website builders for small businesses:
The use of website builders has proven to be time efficient. The inbuilt collection of tools and applications helps you to build a website in not more than a few hours. If you are ready with the website content, you just have to choose from the templates available and enter your content in the chosen template. And voila, your website is good to go.
You don’t have to be 'tech-nerd’ while making a website. Sounds unreal but it is true. Web builders are particularly designed in a way that you don’t really need technical skills. You will get many predefined templates to choose from. So that saves your effort to design a template yourself. You just have to be ready with the content.
Website Builders provide you with a library of tools and applications to choose from. With the help of these tools, you can create personalized websites easily. You will find many tools and apps for free in the collection. There are some paid apps as well. It is up to you to decide which ones to choose for your website. This is an easy drag-and-drop process.
Google keeps updating its algorithms for a better user experience. So it is necessary to keep up with the updates. Regular health check-ups of your website are very important to maintain a good user experience and SEO-friendliness. It can be a tedious task but website builders have an easy user interface that simplifies the process of web maintenance.
It is a myth that you have to spend thousands to make your website. There are plenty of options available which can make your website for free. So you can start with a free plan and then move to a paid plan gradually. Or you could go straight up with a paid plan depending on your needs. Either way, using website builders would be cheaper than hiring a website developer.
Creating a user friendly and responsive website is a very important task for any business. Both website builders and web developers can help you to build a great website.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.