Stories - Chapter 19

The idea of setting up a business has been sitting in the back of my mind for almost ten years, but I've always found excuses not to do anything. In late 2016, after a trip to Kenya, Diana and I finally decided to give it a go. We gave ourselves a deadline till December - going to startup events, exploring different ideas. Somehow, we were just gravitating towards creative activities. As we got too distracted to run any creative event at home, we started looking for places to do it.


A Simple Guide to Setting up Your First Email Campaign

You’ve probably realised that email marketing can work wonders for your business, like it does for 59% of marketers who consider it as their most effective channel of revenue. (WordStream)


How To Be A 'Rock Star' on LinkedIn

Mitch Malloy has had a glittering career as a singer and producer dating back to the 80’s.


Inescapable Reasons for a Board Level Digital Strategy Now!

Digitisation has barely started – new business models are evolving rapidly – competitors emerge from unexpected places and resourcing your digital journey will come at the price of a radical transformation for many.


Can a New Brand Launch Totally Depend on Digital Marketing?

How do you come to know about a new brand/product launch? Print media? Television advertisements? Word of mouth? Brand launch events? There can be ‘n’ number of ways to do so, but the most popular today definitely has to be digital media. Now, the question that arises is can a brand launch be isolated from all other medias and just be relied on this new platform?

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