Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
The world is flooded with a variety of businesses. Let’s be honest, a brand that successfully markets itself is more likely to be a successful brand. Businesses often have a notion that the growth and profit of a business depends completely on the kind of business products/services you offer. But this is not the only factor that determines a business’s success. It is the way you present your business to the audience.
Several brands, both national and multinational, have created a very competitive market that has led to the demand of branding for small businesses. Branding is “what your customers perceive of you” right from your product, image, reputation, design and the way you talk about your products or services.
In today’s fast-paced world, small businesses are experiencing a phenomenal growth. A website for your small business acts as a marketing tool and makes it easy for your audience to access your business online, from anywhere in the world at any time!
Digital marketing is imperative for all businesses today, big or small. It’s been a while since traditional marketing has taken the backseat and digital marketing has come to the forefront.
The aim of any small business is to improve visibility and what better way than to have your business displayed on the top ranking of search engines?
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