Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
Branding your business online, is it essential? To answer that question, consider this scenario. What is one thing everyone wants to know when you meet them for the first time? It is: Who are you? In this digital age, most social and business interactions are online. And just as in real life, people online also want to know who you are. Branding your business online will satisfy those inquisitive minds and it often sets off a chain of fans or followers. Therefore it is vital to have a few good business branding ideas.
“Content marketing” has definitely become a buzzword, where people are interacting more over the Internet than the real world. Content marketing is one of the growing trends of digital marketing. With more and more organisations publishing useful content to their customers, content marketing has become a necessity to establish authority and define your brand in the digital era.
We live in a world where people crave likes and followers on social media but don’t care about being liked by their next door neighbor. Social media effectively controls the lives of millions around the world. No wonder businesses have found ways to harness the impact of social media on business. The use of social media for marketing purposes is an aspect of the digital marketing strategy.
LinkedIn, one of the most prominent professional networking channels, has grown rapidly since its inception in 2002.
Technology is evolving at a rapid speed and the hype about blockchain indicates that it is one of the trending technologies that show a lot of promise. But getting your head around the underlying concept isn’t easy and can get overwhelming.
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