Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

Marketing Strategies to Boom in 2019

Internet marketing is all set to undergo a tremendous change in 2019. It will completely change the way the businesses have been handling their marketing strategy and technique. The technological onslaught has redefined the whole marketing ecosystem. The expectations of customers have also changed as everyone not only wants the best product at the most competitive price but are not even ready to wait. There is no room for lags as there are many options available. 2019 will be a signature year in terms of marketing as businesses will have to continuously innovate to keep pace with the changing lifestyles and future marketing trends. Businesses will thus have to look deeper into their marketing strategies and reinvent themselves continuously to survive. Recent trends in marketing suggest that it will no more be an easy ball game as the world wide web is getting exhausted with more than 1,800,000,000 websites present and the number is growing by the day.

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Digital Marketing Trends Set to be Phased Out

2019 will be defined by highly versatile and bold digital marketing trends which will seek to change the whole dynamics of the game. There is no doubt on the fact that the future digital marketing trends will be different from the ones which have been followed for a long time. While some might travel to the future but most of them are bound to die.The latter is primarily due to the fact that the world of digital marketing is constantly evolving. Although it has maintained its a customer-centric approach, it is now much more detailed, thoughtful and highly personalized. As per a survey conducted by the Economic Times, it was stated that by 2020, digital marketing will grow at 32 CAGR by 2020. The latter will also increase the digital marketing spend to 24 percent from the current rate of 15 percent.

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Shaping the Future of Content Marketing

Content is king and will continue to rule for many years to come. However, designing and publishing more content is no longer equal to more web traffic. There are more than 440 million blogs in the world (not including the Tumbr which alone has 400 million of them). All these are directed at nearly 7.5 billion population of the world. Not stopping at this, the number of blogs is constantly on the rise so the need for creative content marketing ideas was never more pronounced as you have to create a compelling need for people to come to your blog bypassing all your competitors.

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All You Need to Know About Visual Content Marketing

Like any other form of marketing, visual content marketing is on the rise. Visual content marketing is not only about amazing pictures in blog posts or colorful infographics but there is a lot more to it. It’s a powerful content marketing tool that incites the human mind to deliver information and tell the brand story in a more compelling way.

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The Importance of Emoji Marketing in the Digital Era

The Importance of Emoji Marketing in the Digital Era

Who would have imagined that one day emojis would be a part of digital marketing! They have taken the digital world by storm by changing the way we interact and express. In fact, 92% of Internet users use emojis in texts and conversations. In fact, it is the fastest growing language in the history of the UK!

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