Does your Website Pass this Usability Test?
It is a common occurrence when you chance upon highly informational websites which offer great insights about the business and its product but is difficult to navigate. The site was definitely built keeping just the business in mind without giving much thought about the user experience.
- 08/07/2019
- 6
The Difference Between UI and UX Design
“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While something very usable that looks terrible is exemplary of great UX and poor UI.” - Helga Moreno
- 03/07/2019
- 5
Tips, Rules and Ideas for Creating Logos for a Business
A logo is an integral part of the branding of a business. A logo which is made up of various elements of design and carries the name of your business forms the basis for all the other stuff like stationery, packaging and promotional messages. Your logo should thus reflect the true identity of your brand and be able to tell people what your business stands for. The creation of a good logo may seem to be a simple exercise but thought-provoking and great logo designs require a deep understanding of the company vision and persona, sound knowledge about the personas of your potential buyers or audience and a proper reflection of the various logo design guidelines.
- 30/06/2019
- 7
Tips to Create Engaging Video Content
Video content marketing has grown beyond limits as most businesses are switching to video content to reach the customers.
- 28/06/2019
- 6
Micro Influencer Marketing: Cutting Across Stereotypes
Microinfluencer Marketing is a rising trend in the digital marketing space. Over the last few years, it has carved out a special place for itself in the minds of marketers and brands at large. There is a huge amount of significance associated with the right endorsements for brands. The big brands find it easy to sign up famous personalities or celebs to promote their products but it is the small ones which are compelled to be more creative and find micro-influencers to carry their message to the right audience. Studies have also proven that more than 80 percent of consumers are tempted to buy products following the recommendations by micro-influencers.
- 26/06/2019
- 6
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