LinkedIn, one of the most prominent professional networking channels, has grown rapidly since its inception in 2002.
It is best known as the top B2B channel for marketers across the globe. As for the businesses, 92% of B2B marketers include LinkedIn in there marketing strategies. Apart from organizations, LinkedIn is important for professionals who wish to have a successful career growth.
Looking for tips to improve your LinkedIn company page? This is exactly the blog you want to be reading now!
LinkedIn boasts of being the largest professional networking site. With more than a decade since it first came into action, it has now become a powerful medium. This is why the business owners and the professionals want to tap into.
Having a LinkedIn company page is not enough, it is important that you keep updating it regularly.
There are various benefits of having an updated LinkedIn company page. Speaking with the prospects becomes easy if you have a complete descriptive profile. The LinkedIn company page builds your brand image and widens reach for your business. Millions of business owners filter out partners by going through your company page.
With famous thought leaders sharing knowledge on various topics, LinkedIn has become a hub of knowledge.
Here are the best practices for a LinkedIn company page:
Keep your profile photo and the header photo updated. Make sure the image used is a good quality picture and has good resolution. Do not use a pixelated image that hampers the overall look.
Ensure that the picture uploaded resonates with the nature of your business.
Ideal way- You can use the brand logo for the profile picture so that it becomes easy to recognize your company page.
Ensure that your LinkedIn profile is complete and updated with the latest happenings. This could include any latest awards, offers, events and other happenings in your company or organization.
If your business has a good reputation, users expect that your profile will be complete in itself and will be covering all the essential details about the organization.
It is important that you give the right headline for your organization. The headline of your LinkedIn profile says a lot about your profession and your virtues.
Ideal way - An ideal way of doing this is to start from the history of the organization, and then move over describing the journey of the same till the present. You could add keywords in the description such that your profile is visible to users searching by the keywords.
Just like we optimize the website and web pages for search engines to make the content discoverable, similarly, we need to optimize the LinkedIn company page for the users to find it easily.
However, the process is a bit different. We need to add keywords that are relevant to our business to make the profile visible to the right users who are searching for these keywords.
This is where businesses often commit a mistake and tell tales about their history, talk about their journey of success. However, you should keep in mind that users are not interested in knowing the history of your business instead they want to know how you can benefit them as an organization.
Ideal way - The description of your company page tells a lot about the industry where you belong and what your business is all about. The description has a character limit of 2000 words, however, the first 156 characters are the ones that are displayed. So make sure that you add the keywords that describe your business in the first 156 characters.
As we talk about promoting a LinkedIn company page, what you should know is that this being more of a professional platform, you need to ensure that you do not spam others while promoting your company page.
Ideal way- You could promote your company page in email marketing campaigns, newsletters and also in blog posts. This is a good way to attract traffic to your LinkedIn page.
And if you are able to leverage the power of the LinkedIn platform, there are huge benefits associated with it.
As we wrap up this article, we hope that you are aware of LinkedIn company page tips to improve your company page. Next time you switch to LinkedIn, consider these tips that make your page stand out.
What do you think of the LinkedIn platform? Let us know in the comments below!
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.