Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

Competitor Analysis in a Business Plan

Are you familiar with the term competitor analysis? If yes, then you already know the advantages it beholds. If you are not, then it’s time to include competitor analysis in your marketing plan now.

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8 FAQs About Social Media Marketing

The majority of businesses do have a social media presence, but there are many questions about social media marketing that remain unanswered. Whether your business is recently established or whether it is a well-established firm, there is always a certain doubt that a business has about its social media presence. The businesses and even common man out there have many questions about how to use social media favorably. So to step up the level of marketing for your business, we suggest you follow detailed social media marketing guidelines.

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Why Quality Matters Over Quantity in Business

For a business that is not yet well established, their path to success lies in providing the best quality of their services and products. Businesses value quality over quantity.

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Who is Your Ideal Customer?

Who is your ideal customer? An ideal customer is someone who has some sort of emotional connection with your brand other than their love for products/services offered by your business.

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Importance of Financial Planning in Business

What is financial planning for a business? Financial planning is simply the process of allocating funds to and determining how a business will achieve it different goals and objectives outlined by the business. Financial planning is almost as important as setting up a business. This is a necessity for any business belonging to any industry. Not all businesses adopt financial planning, especially small businesses who have a limited budget to spend.

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