Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.



Threats of Social Media Marketing

Marketing research is a big part of digital marketing. There is no doubt that it offers many opportunities for businesses to flourish online. However, there are many threats that come along with these opportunities.


Inbound Marketing vs Outbound Marketing

Today’s marketing world typically revolves around two terms, inbound marketing and outbound marketing. Businesses prefer either one of the two or they may even prefer both. This depends on whether the business is well established or an SME (small and medium enterprise) and it also depends on the size of the budget. As for the big organizations, budget constraint is never a point of concern for them, so they prefer both. But for small businesses, inbound marketing is preferable due to the constraints in the budget.


10 Impactful Business Tips for Beginners

In today’s ever changing world, entrepreneurs need to be well aware of the latest trends that are buzzing in the market and master the technologies that could provide them more opportunities. In this article, we will provide some tips and strategies for those are about to initiate a business. 


Competitor Analysis in a Business Plan

Are you familiar with the term competitor analysis? If yes, then you already know the advantages it beholds. If you are not, then it’s time to include competitor analysis in your marketing plan now.


8 FAQs About Social Media Marketing

The majority of businesses do have a social media presence, but there are many questions about social media marketing that remain unanswered. Whether your business is recently established or whether it is a well-established firm, there is always a certain doubt that a business has about its social media presence. The businesses and even common man out there have many questions about how to use social media favorably. So to step up the level of marketing for your business, we suggest you follow detailed social media marketing guidelines.

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