Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
Today’s marketing world typically revolves around two terms, inbound marketing and outbound marketing. Businesses prefer either one of the two or they may even prefer both. This depends on whether the business is well established or an SME (small and medium enterprise) and it also depends on the size of the budget. As for the big organizations, budget constraint is never a point of concern for them, so they prefer both. But for small businesses, inbound marketing is preferable due to the constraints in the budget.
In today’s ever changing world, entrepreneurs need to be well aware of the latest trends that are buzzing in the market and master the technologies that could provide them more opportunities. In this article, we will provide some tips and strategies for those are about to initiate a business.
The majority of businesses do have a social media presence, but there are many questions about social media marketing that remain unanswered. Whether your business is recently established or whether it is a well-established firm, there is always a certain doubt that a business has about its social media presence. The businesses and even common man out there have many questions about how to use social media favorably. So to step up the level of marketing for your business, we suggest you follow detailed social media marketing guidelines.