Anuja Lath Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.

 

 

How to Measure the Success of your Business Idea

The definition of success is different for every person. Your ideas of success may work perfectly for you in your personal life but the same logic may not be applicable when it comes to measuring the success of your business. Simply enjoying your work will not ensure a great future for your business. It is necessary to regularly analyze where your business stands currently, where it is headed and what you can do to improve it. This is imperative in building a foundation for what you want to accomplish in future.

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What is the Need for Customer Relationship Management ?

What is CRM? If you are associated with a business, then you’ve probably heard the term “Customer Relationship Management”. Successful businesses are familiar with this term in every aspect. There are millions of registered businesses, but have you ever thought how many of them are truly reaping the benefits of customer relationship management and understand the importance of customer relationship management in their business?

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What is Your Guest Blogging Strategy for 2018?

Guest blogging was a concept that caught on like wild fire some years ago. However marketers now question its advantages with every passing year. Former Googler Matt Cutts had declared guest blogging dead in 2014. This statement does not need to be taken literally. He did not mean that bloggers should not write content for outside publications, but that guest blogging to get links had been overdone.

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How to Write an Effective Sales pitch

Marketers today are flooded with questions about their sales processes, out of which the most common one is “What is a good sales pitch?” But marketers must also focus on the peripheral questions related to the sales department of their business or brand. Is there a consistent sales process in place for your business? Is your business thriving with your current sales pitch? What works well? What doesn’t? With so many businesses in the market offering almost the same services, consumers are flooded with choice. However, this makes it difficult for businesses to stay in the lead by competing with each other.

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Importance of Market Research in a Business Plan

Market research has always been a part of the key fundamental of setting up and smoothly running a business. Never ever has a business been able to succeed without conducting a thorough market research of their audience and products & services. 

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