Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.
Digital marketing is changing the face of the business world. It is ever evolving and a very important part in establishing businesses in today’s digital era. Big or small, our technology-driven environment requires all brands and businesses to have a strong online presence.
A business website is the representation of a brand. Not every online visitor is your customer. So, you need to be a problem solver for your niche specific audience. Remember, these visitors may or may not revisit your business website, depending on the kind of experience they've had the first time.
Are you satisfied with your business landing page? Is the current landing page getting you enough conversions? Want to improve the conversion rate for your business? Well, you have landed on an appropriate blog, where we are going to discuss some tips on how to make a landing page that converts.
If you have already read “Top Challenges for Small Businesses- Part 1”, you would have noticed that we discussed a few challenges a small business faces. The basic difference between a small business and a large enterprise lies in the functioning of the business and the challenges they face.