Google AdWords started in 2000 with merely 350 advertisers. 18 years later, a lot has changed with the number of advertisers growing exponentially.
According to the statistics, Google earned more than 44% of the global online advertising revenue and 80% of search results now contain AdWords.
Google AdWords is one part of PPC advertising, which any business can initiate by creating an AdWords account. Businesses invest big time in it since the benefits are plenty. Especially small businesses that struggle a lot to be seen by their prospective customers, AdWords is the most feasible option available. Small businesses can benefit a lot from AdWords. While initiating paid advertising, it is suggested that a small business should make use of Google AdWords tips to succeed.
For a business that has just stepped into the online world or marketing, ranking well on a search engine is a difficult task. This is where AdWords helps a business become visible to the users who could be their prospective customers.
Here are the benefits of Google AdWords for businesses:
When compared to traditional marketing methods, online marketing offers better measurability. This is because you get real-time updates on your reach, impressions, clicks, likes, comments, etc. This is the same case with running AdWords. As a business owner or marketer, you get real-time updates on your ads, the number of clicks, conversions, etc. This helps you measure if your ads are working. The advantage of this is that it lets you make changes to your campaign instantly as you keep getting insights about your ads.
With AdWords, your ads are only shown to people who are searching for specific keywords. Unlike traditional marketing, this ensures that your ads are seen by a highly relevant audience that is likely to be your potential customers and not just anybody and everybody.
There is also a possibility of putting time and geographical restrictions. For example, if you only want your ads to be displayed from 9 AM to 12 PM, you can do that! And, if you want your ads to be displayed only in your city, that can be done too! By adding various filters and features, your ads can be made more effective.
One of the challenges faced by small business owners is that they all want their business to rank well on search engines. However, organic rankings take time, expertise and a lot of peripheral activities such as off page SEO. For startups, driving visitors to their websites can be a big task.
With AdWords, it is possible to attract visitors to your website instantly. If you are willing to pump in the money, you can make sure your ad is the first one to show on the SERP. However, to see better results, it is a good idea for your business strategy to use a combination of both SEO and AdWords.
If you invest money in AdWords, your ads are bound to show up on SERPs. Once you implement your AdWords campaign, you will see that you get clicks more often. AdWords boosts the engagement on your website. And the best part is that you only pay when someone clicks on your ad!
The more clicks and advertiser gets, the better it is! With every click on your ad, there is a potential customer on the other end who is landing up on your website or landing page.
Once you implement AdWords, it becomes easy to track various campaigns and analyze which ones work best for you. The transparent nature of Google AdWords allows you to test and track your campaigns in real time.
This tracking and analysis allow you to tweak your campaigns till all your ads are high performing ads. This can be done by identifying low performing ads and keywords, adding or removing geographical locations based on data, and other tweaks.
Perhaps the best quality of AdWords is that it gives you a clear picture of exactly what your competitors are doing with their AdWords campaigns. This helps you stay at par if not ahead of the competition. Based on ads your competitors are running and the keywords they are targeting, you can revamp your AdWords strategy.
One way of doing this is by implementing competitor analysis. This lets you know what about the trending techniques and strategies your competitors have been following. Getting seeing online by your potential customers means you have a better chance of generating more viewers, thus leads.
In today’s technology-driven era where the solution to everything is the Internet, implementing AdWords for your business will ensure more eyeballs, clicks and more than anything, it will make your business more discoverable.
Using AdWords for your business will help potential customers and users find you easily. The key to success here is having a good understanding of the type of keywords your target audience uses to find products or services like yours.
It is nothing but beneficial for businesses to implement AdWords campaigns to get discovered by more potential customers. If your business has the capacity to invest in a Google AdWords campaign, we highly recommend it! Let us know your thoughts on running an AdWords campaign in the comments below!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.