A Fierce Mobile Wallet Battle
Over the next couple of years, paying with your phone will become as commonplace as paying with cash, which is why every man, his bank and his phone company are in the battle to win the mobile wallet space. So who’s going to win?
- 01/08/2018
- 5
Generation M: The Emergence of See and Hear Brand Engagement
Baby Boomers and Gen-X have in common the need to experience life in all its glory. Whether that is born out of a sense of adventure, the need for tactile feedback or in the sense of face-to-face social connections, at the core of much of our buying behavior historically has been the need to “touch and feel” a product before a purchase. There’s a subtle shift in this behavior with Gen-Y and Gen-Z/Digital Natives (sometimes collectively called Generation-M or, as Time Magazine called them, the ‘multi-tasking’ generation) that is critical to understand if you are going to engage this community successfully moving forward, and it emphasizes why the physical store is under increased threat.
- 30/07/2018
- 6
Social Media Is Just Getting Started
With 1.32 billion daily active users, Facebook is widely considered the most used social media platform. 79% of Americans use Facebook—the platform with the second closest usage percentage is Instagram, at 32%. Globally the number of smartphone users is expected to reach 2.5 billion in 2019 with 36 percent global penetration, but more significantly with most developed economies expecting 70-80 percent smartphone penetration within a couple of years. This has led to massive increases in social media use over mobile. WeChat, the Social Mobile Network powered by TenCent in China, had 963 million monthly active users in 2017.Over 3.5 billion snaps are sent everyday on Snapchat as of the third quarter of 2017.
- 26/07/2018
- 8
6 Things you Never Want to Hear Your Banker Say
Banking is changing forever. Organizations like Britannica, Blockbuster, Borders, and even Bank of America (hint: don’t start a business with ‘B’) all suffered from the same collective challenge. When your business is built around a specific distribution model, how can you adapt when that distribution model is no longer relevant?
- 22/07/2018
- 7
Banking’s New Playground: How Africa Will Show the World the Way
The difference between those with access to formal banking in high-income, developed economies versus developing economies is stark. The World Bank reports 1.7 Billion of the world’s population went unbanked in 2017, with the poor making up 75 percent of this number. Even in developing economies if you are considered wealthy, you are twice as likely to have a bank account than if you are in the poor income segments. Among those living below $2 per day, only 23 percent have a formal bank account.
- 17/07/2018
- 7
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