Whether it is Bank of Queensland with their Hipster Branch launch, Citi’s famed Apple Store Branches NAB’s Crowd concept, Unicredit “Branch of the Future” in Italy and Bulgaria, PNC’s Tellerless Branches, smaller regional players like South Shore Bank and Conestoga Bank Werx, or the launch of Video Interactive Teller’s for TEB, Ion Bank, Banca Popolare and others, we seem to be hearing about new ‘Branches of the Future’ constantly. However, with declining branch activity across the board in developed markets, is the very term branch of the future part of the problem? When BankWerx launched their new ‘branch of the future’ the press reported that they were offering free Wifi, phone charging stations and free coffee to engage prospective customers. Then other banks opened up next door.
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