We wouldn’t be wrong in calling this a digital age where the Internet and technology are defining the way we live and work. Today, technology also plays a huge role in marketing. If you are associated with any business or are a business owner, you are probably familiar with the importance of the Internet and technology in the role of advertising and marketing a business.
Looking at the current scenario, all customers refer to the Internet before making a purchase. This is where your website comes into play. Why does your small business need a website?
Small business owners often don’t feel the need to have a website. This may be because they think their business is not established enough to have one, or because their products or services are local. This is one of the biggest mistakes you can make! Because this is how it goes:
Even if you have a local presence, people search the Internet for products and services that your business offers. But since you do not have a website for your business, they end up landing on your competitor’s website.
Having a business website can do wonders for your business. Especially if you have a local service!
In today’s digital era the dependency on the Internet and smartphones seems certain. With users using it for their everyday activities like getting food delivered or searching for the best hotel in town, the Internet plays an important role in our lives. A lot of people are looking for your business. Having a website means increasing your chances of being discovered.
The journey to grow your small business starts with having a business website. Having a business website not only aids in brand building and the marketing campaigns, but also helps a business grow.
Here are a few benefits of having a website for your business:
A business website acts as your marketing tool 24x7. Your website is available to the public at all times, at their convenience. As a business owner, whether you are awake or sleeping, available or travelling, you will always have your business website where people can come and learn more about your business.
Selling and pitching to the right people at the right time is a difficult task. Having a website also makes it easier to launch products, put out announcements, and other marketing activities. Your business also enables your customer to stay connected with your brand at all times, including non-working hours. Unlike offline stores, your website does not have opening and closing hours.
More than 2.4 billion people use the Internet and approximately 90% of people contact companies online before making a purchase. If your business does not have a website, there are high chances that you are losing out on opportunities that can help grow your business.
Having a website makes you more discoverable on the Internet. If your website is well-optimized and search engine friendly, your target audience is bound to discover you. If you have a website, not only will people find you, but will also learn more about your business and make an informed purchase decision. It also means a better ROI for your business thus more profit and growth.
Having a website for your business sets you aside from businesses that do not have a website. If your business has a website, it reflects your expertise in the online space. Your users will always appreciate you for keeping them informed and engaged with the information you provide on your website. It also sets an impression on users who go out looking for your product or service.
With so many businesses offering the same type of products or services, your business website will differentiate your brand from the others.
Your website is a reflection of your brand or business. Through this website, you can control how people and users perceive your brand. You have full control over the messages you want to convey to your users when they land on your website.
The landing page of your website is the first impression your users will get of your business. Make sure to make it worthwhile, meaningful and informative.
We hope this article helped you understand the benefits of having a website for your small business. If you don’t have a website, what are you waiting for? We can help you create a world-class website for your business!
Have a website? Get in touch with us for a free audit of your online presence!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.