5 Ways to Take Your B2B Lead Generation to the Next Level

5 Ways to Take Your B2B Lead Generation to the Next Level

Anas Bouargane 24/11/2020 4
5 Ways to Take Your B2B Lead Generation to the Next Level

As a B2B business owner, one of the biggest questions you ask yourself every day is probably this one:

  • What can I do to generate as many leads as I would like for my B2B business?

a man thinking

Image by Pexels from Pixabay

You are in luck. In this article, you will find key methods and strategies broken down for you. The goal of it is to provide you with tips that have already worked well in various successful lead generation strategies

In addition, this mini-guide will also help you identify and fix errors you might have in your current lead generation strategy that you’re not aware of.

So, let’s start.

Consistent Content Marketing Strategy

If you own a business that has exciting content to share, do not hesitate to do it. The content can be written content, video content, and even podcast.

However, before you start creating content, you need to do thorough research to figure out what tone you should use and what kind of content your audience appreciates the most.

Try to figure out the most important things about your audience and then provide them with quality information. Also, always bear SEO in mind because one of your top priorities should be to reach high rankings in search engine results pages.

Know that search engines can be excellent tools for marketing any business. If you have success with SEO, you’ll acquire new customers faster and essentially for free.

However, remember to devise a strategy that is engaging for your audience and one that your content creators can keep up with, creating regularly. In other words, you need to be consistent with your content if you want to succeed.

To help yourself make the whole process easier, consider taking advantage of various SEO tools that help with:

  • Keyword research
  • Backlinking
  • Competitor research
  • Content topics
  • Audience demographics research

Value of your Mobile App

Mobile App

Image by Pexels from Pixabay

You are probably wondering how mobile devices can help you get leads. But if you think about how essential smartphones are in communication, everything becomes much clearer. When you consider that 52% of the world’s population are mobile internet users, the equation becomes quite simple.

But how should you use a mobile app to generate leads for your B2B business? The methods range from simple tracking to more sophisticated methods.

Signing up to Access the App

Most apps use a sign-up form as a common feature, so companies can use this to generate valuable data from customers. But you have to be selective about the type of information you ask for. You need to strike the right balance, as plenty of information may result in a low user interest level.


Advertising methods can be used as another option to generate more leads. You need to find out what works best for you and discover the right format that will make users interested in your product.

For example, video ads engage users to social media campaigns, and search ads put your app in front of your competitors.

Choose your App Developer Wisely

Last but not least, choose your app developer wisely. If you don’t have an in-house employee that can create your business app, it would be best to hire someone to create the app for you.

It would be best to choose an app maker agency with proven records of success with a few happy customers whose apps you can download and try out for yourself.

When the development process starts, denote each functionality you want to have and regularly check on the progress to ensure that you get exactly what you want for each dollar you invest.

Engage in Social Media Marketing

social media apps

Image by Thomas Ulrich from Pixabay

Social media allows you to refine your lead generation process since it offers a more targeted approach.

For instance, a social network such as LinkedIn is a proven ace in generating B2B leads. The platform gives businesses and brands a ground where they can engage with potential customers.

Additionally, advertising on social media is very effective, especially nowadays, when almost everybody has a Facebook, Twitter, or Instagram account. Ads placed on these websites are highly targeted because one can set up the location, age, gender, interests, and different criteria.

It is possible to generate lots of leads through social media, but it is not easy, and it requires a well-planned social media strategy. Everything boils down to establishing proper communication with your followers, providing them with valuable content, and being there for them consistently.

PPC for Instant Impact

If you don’t have enough time and you want to see the results quickly, you should invest in pay-per-click ads. PPC can be quite effective if you know who your target audience is, but it can also be very expensive depending on the industry you’re in.

You can publish various ads online, but the most common and one of the best ads published are Google Ads.

Google Adwords is a platform that allows users to post ads across the Google Network. There are three different ways to do this:

  1. Search network. Ads that appear when you Google something are usually shown at the top of the search results. One of the best things about the search network is that customers’ search intent will lead them to these ads.
  2. Display network. These ads show up on various websites that have agreed to show adverts to its visitors. They are usually visual and can be created with the Google automated visual advert generator.
  3. Remarketing. Remarketing ties in with the display network. However, these ads are shown to people that have already visited your website, which makes them very targeted.

Intent Pop-ups and Opt-ins

Pop-ups work. You may like them, you may hate them, but they work.

However, bear in mind that your customers like to be shown where to go, not blocked from reading your content. That can be incredibly annoying.

There are websites out there that block their customers from seeing their content to win an opt-in. Also, so many websites have more than one pop-up, and whether that’s on purpose or accidental, that’s not how you get leads.

When a company builds a relationship with its customers, it will see an increase in sign-ups as well as in conversions and sales of its products. So your goal should be to build a stronger relationship and offer amazing content if you want new people to subscribe.

So, give exit-intent pop-ups a try on your website, but always know that these are a backup to your web pages. If you see that your exit-intent pop-up has a higher conversion rate than your website, you should first think about redesigning your website.

Final Thoughts

In a highly saturated industry, B2B lead generation is not easy. You can’t just copy and paste a strategy that works for someone else, as each business is at least slightly different from others.

So, try to find your own strategy, knowing that the foundation of an effective lead generation strategy lies in some form of content. You just have to know your audience well and give them the content they want.

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  • Christian C

    Good post

  • James Matthew

    Thanks for the practical tips ! So on point

  • Richard Helm

    I was struggling to generate consistent and quality leads for my business. Thanks for the help.

  • Adam Senington

    Straight to the point!

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Anas Bouargane

Business Expert

Anas is the founder of CEF Académie, a platform that provides guidance and support for those willing to study in France. He previously interned at Unissey. Anas holds a bachelor degree in economics, finance and management from the University of Toulon.

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