Whether you have a cleaning business or a marketing agency, growing your business online is vital in this day and age.
So much business is done online nowadays, and it’s the first place people look when they’re looking for a new accountant, cleaner, builder or social media manager. Looking online at reviews, testimonials and how your business presents itself is very important to your potential and future clients. It can be quite daunting if you’re not tech savvy but there are different ways you can try to help your business thrive online which will be outlined below, there are also experts out there who you can hire help as well if you don’t want to take this task on yourself.
If you have a website for your business then you can reach a wider audience and attract new potential customers by having a blog. A blog can suit any business and its needs. You can put your views on things going on in the industry to show you are keeping up with what's going on in the business world. You can also share your expertise and explain everyday problems people face and how your business and services can help solve those problems. These are how you can help attract new clients to your business. If you go one step further and have SEO Calgary embedded into your posts then your articles will be a lot better performing on search engines and can increase visitors to your page and custom to your business.
Social Media is key to thriving online. It is such a big part of any business's online presence and how they interact daily with their existing and future customers. There are so many social media platforms and it can be confusing as to which ones you should be using. It is not recommended that you use them all, you will simply just waste time. The best thing to do is market research and use the platforms that your customer base is more likely to use. One of two platforms is ideal, then you can focus on growing them rather than juggling too many plates. Posting a few times a week is perfect for businesses on social media, but it is important to make sure you reply and acknowledge when customers and queries come through in comments or direct messages.
In the digital age, generating leads is pivotal for business growth, but it can be time-consuming and complex. Outsourcing lead generation to a specialized agency can be a strategic move. A lead generation agency possesses the expertise, tools, and strategies to attract and engage potential customers effectively. They can target the right audience, create compelling content, and use advanced analytics to optimize campaigns. This not only frees up your time to focus on other aspects of your business but also ensures a steady stream of qualified leads.
If you have a receptionist or someone who monitors your phones and emails daily a great addition is to have an instant chat service on your website. If you have this and someone is browsing your website and has a quick question, they are more likely to engage with you through a quick chat box on your website than writing an email or making a phone call. Simply answering those questions could lead to sales and clients signing on with you. It is helping make you more accessible to your client base.