Bugging Out - Insects Become the Latest Health Food Trend in Supermarkets

Bugging Out - Insects Become the Latest Health Food Trend in Supermarkets

Steve Blakeman 19/08/2019 8

Would you swap your corn chips for crunchy crickets? What about your macaroni for some moreish mealworms? Well all you have to do is just pop down to your local supermarket for a bag of barbeque flavour cockroaches.

If you're interested in edible insects, you might find a Madagascar hissing cockroach for sale.  Believe it or not, the global market for edible insects has been estimated at a tasty £6.5 billion by 2030, according to Barclays Bank. And manufacturers have already started to cash in on these pre-packed insect treats. Companies such as 'Eat Grub' (see what they did there?) are already being stocked in stores like Sainsbury's in the UK with a salty snack range of flavoured crickets. Sainsbury's are also selling other bug based products such as insect derived flour and granola covered in powdered beetle larvae. Sounds scrumptious.

Co-founder of Eat Grub, Shami Radia explains that the idea isn't that radical and extols the health benefits of these critters:

"They are the original superfood. They are high in protein, minerals and amino acids so it makes sense to eat them. Behaviour can be changed. Prawns are ugly and taste delicious and there's no reason why eating insects can't be normalised."

She makes a valid point, I guess. What about oysters? They look like a ball of phlegm but they taste delicious and are packed with nutrients.

If you want to go all out and feel like you are a contestant on 'I'm A Celebrity Get Me Out Of Here' then why don't you try tasting a freeze dried scorpion? Or what about about a creamy cooked and dehydrated Sago Worm?

Actually talking of celebrities, ingesting insects as part of your daily diet has become all the rage with A-listers such as Zac Efron, Salma Hayek and Jessica Simpson who all extol the virtues of having some parts as part of your five a day. Even celeb royalty Angelina Jolie is quite partial to chowing down on some of our little invertebrate friends:

"Crickets, you start with crickets. Crickets and a beer and then you kind of move up to tarantulas."

So what do you reckon? Would you change your dietary habits to include eating insects? Would you change your antipasti for an arthropod or your apple pie for an annelid? Or does the mere thought of ingesting an insect make you bugged out? As ever I am keen to hear your thoughts...


Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • Morgan Araujo

    They are quite delicious

  • Emille Oktober

    Crickets are tasty if you get used to them

  • Bethany Kale

    Disgusting !! I will never eat them

  • Liam Aiken

    Never say never, I could try some

  • Coralie Bertrand

    I prefer to become a vegan instead of eating insects

  • John Saunders

    Cockroaches look like prawns :D

  • Mitch de Vrind

    Nice one !!

  • Lorenzo Monachesi

    I would love to know how was your experience eating some insects.

Share this article

Steve Blakeman

Business Expert

Steve is Global Media Lead - Nestlé at Mindshare. Prior to this role, he was the Managing Director - Global Accounts for OMD based in London / Paris leading Groupe Renault and CEO for OMD in Asia for 4 years based in Singapore. At OMD, he increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013). He was named by LinkedIn as a 'Top 10 Writer' for 3 consecutive years (15/16/17). His first book 'How to be a Top 10 Writer on LinkedIn' is a Best Seller on Amazon. Steve holds a Bachelor in Psychology from Liverpool University. 

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics