I can understand as a marketer why you love to focus everything on yourself.
It's important to know your needs, your wants, your objectives and your targets.
Content marketing for you is all about your product, your promotion, your message, your website and your business or brand which is the most important thing.
You know what, let me tell you something. People don’t care about you.
Your product, message and website do not mean anything to your audience unless you are adding value.
Now that value is for you to find out.
When you begin to understand your target audience inside out then you will start offering what, when, where and how they need it.
You know what buddy, if you want to succeed in content marketing you have to pay attention on “them” and not about yourself.
There is a reason why it is called “Content Market-ing”. The Content that you provide concerns the market - the “people” you should be caring about need to be “happy” to receive it and find “value”.
I hope this article was helpful.
Special thanks to Louis Grenier for the inspiration.
What do say you? Let me know your opinion in the comments section.
It's all about your readers not yourself. Absolutely true.
The numbers don't life. If people are interested, they will buy your product even if it's not perfect. We do all love storytelling. Content marketing can make anything happen.
Very interesting
That was helpful, cheers !
Understanding the psychology of your customers/clients/readers is the first step towards success
Good stuff
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.
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