Over the last three decades, digital marketing has exponentially flourished, helping many brands and organisations stay ahead of the competition. Businesses rely on effective digital marketing strategies to ensure growth in the long term.
It is not easy though. As a marketer, every now and then you have to experiment with and implement new strategies of digital marketing. There are various digital marketing techniques and sometimes it can be perplexing to decide which one to prioritize.
No worries! We got you covered. In this article, we will be discussing the most effective digital marketing tactics that can help you drive customer engagement, raise brand awareness and generate leads.
But before this, remember to have a clear understanding of your business goals, product, and demographics so as to not waste time and money.
A big part of digital marketing is social media marketing. Every digital marketer should make the best use of all social media platforms as it’s a perfect tool to reach out to new and potential customers. Social media is a long-lasting effective digital marketing strategy because people tend to follow their favorite brands on social media. In a recent 2019 study, it was found that 1 in 4 users are following brands on social media and if satisfied with the service or product, they are likely to recommend it to others too. This is the reason why today more and more companies are setting up social media pages for marketing and promotion of their products and services.
In this digital age, content marketing is one of the most common buzzwords.
Content marketing is defined as strategic marketing that involves the creation and distribution of relevant and valuable content to draw the attention of prospective customers. Content can be in the form of a blog post, videos or graphics that deliver a clear message to the audience. Top brands and organizations can be seen making use of this strategy and now even small businesses have started doing the same.
The bottom line is, content marketing can fetch you great results online if only it is done properly and reaching the right audience.
This new form of marketing has emerged as the most beneficial one for marketers. Brands can easily now endorse their products without spending a single penny by hiring social media influencers.
A social media influencer can be a celebrity or someone with a lot of followers who helps in endorsing products online.
If you are thinking of initiating this, try to discover top influencers who are ruling social media. Reach out to these influencers and ask them if they are interested to endorse your products. Some may charge a fee or some may agree to do it in exchange for free products.
Most brands are using this inexpensive marketing tool that helps the brand reach their audience online. Consumers prefer watching video-based content over any other form of visuals or written material.
Live streaming is becoming popular on social media platforms such as Twitter, Instagram and Facebook which allows you to have a conversation with your audience and answer their queries if any.
Some digital marketing techniques fade over time, consumer behaviour also changes and thus, it becomes more important to know about the most effective ones that bring long-lasting results.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.