We have all sent out emails, some have worked, some haven’t.
I always ask myself am I being too pushy or am I letting a lead slip past.
I have done some research on this and I have found the perfect formula that works.
First of all a drip email comapaign is a series of emails that become progressively more promotional as your lead warms up and begins to trust you over time.
There are basically 4 types of them:
◾️ 1. Top of mind / Educational
◾️ 2. Promotional
◾️ 3. Training
◾️ 4. Re-Engagement
Time plays a huge part for in drip campaign and Matthew Sweezey of Pardot suggests a minimum of 6 days between emails and a maximum of 45.
This formula below plays on personalization which is very important even if the majority of drip campaigns are automated, if you don’t personalize at least to a certain extent then you’ll lose out on leads.
◾️ Email 1 – A warm Hello
◾️ Email 2 – Transparency “We’ve done this great thing and we want to share what we’ve learned”
◾️ Email 3 - Send them a personal article that shows your vulnerabilities
◾️ Email 4 – Case studies
◾️ Email 5- Free trial offer/soft-sell
Try it out and let me know if it works.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.