Expand Your Brand Presence with These Marketing Tips

Expand Your Brand Presence with These Marketing Tips

Anas Bouargane 13/07/2020 6
Expand Your Brand Presence with These Marketing Tips

Marketing your business has never been easier than it is now.

Expand Your Brand Presence with These Marketing Tips

The digital age has afforded us all the opportunity to propel our brands and businesses to previously unattainable heights. There are infinite potential ways for you to market your business, brand, or service, and this page will seek to tell you some of those. No longer should you allow your competition to dominate the market. 

You must employ the tactics and techniques recommended here so that you can overcome your competitors and become the leading brand in your market. Whether you market online or offline, do not sit back and watch from the bleachers any longer, get out into the field.

Here are a few tips for you to expand your brand presence by marketing.

Hire a Media Agency

A media agency will be able to market your brand through channels you would ordinarily not be able to. The professionals of https://theempire.com/, an international media agency, say that using media agencies adds huge value to your media buying experience. If you were to approach television stations or radio stations alone, they would likely turn you down or at the very least charge you extortionate sums for brand advertisement.

Media agencies often offer very economic packages and can provide you with fantastic brand exposure that could not be achieved elsewhere. If your business is fledgling, then a professional media agency will be able to bring attention to your business and allow it to take flight.

Leading marketing experts all cite media agencies as one of the most effective methods of brand exposure. While the other items featured on this list are beneficial in their own respect, a media agency is undoubtedly your best option. The methods employed by these agencies allow your brand to be brought to the awareness of millions of people instantly.

Social Media Marketing

Social media is one of the most popular modes of brand marketing. It seems, almost, as if social media were designed entirely for that purpose when one considers just how effective it really is. There are an infinite number of ways for you to advertise your brand through social media, and here are two of the most effective.

  • Social media personalities or influencers - are a fantastic way to bring awareness to your brand as they can market your business to all of their followers and subscribers. Influencers very often have huge follower-bases and by simply advertising that they use your product they can draw the interest of thousands, if not tens of thousands, of people. The people that they influence will then, in turn, advertise the product to their followers to show that they use the same products as their favored personalities. They will often charge very reasonable amounts for their services.

  • Brand presence - By creating a social media account in the name of your brand, you can establish a presence online. With customers being able to interact with you personally and discuss your brand, they will be a lot more inclined to do business with you, and you will see your popularity rise.  

These two methods of marketing are unquestionably the most popular on social media, but there are many, many other methods for you to research.

Sponsorship

Brand sponsorship is a very popular and effective method of marketing. You can sponsor charities and celebrities to promote your brand for you. By sponsoring charities, you will draw a lot of attention to your brand and many will consider you to be generous and worth spending money with. You will likely feature in your local newspaper, and if you have donated a large sum of money, an international newspaper. Celebrities will promote your brand, much like influencers, but with more success. Celebrities have a much larger follower base that is not just online. By sponsoring celebrities, media publications that focus on them will pick up on the fact that they love your brand and advertise the brand for you, unaware it was all a part of your grand design.

Affiliate Marketing

Affiliate marketing is another ingenious marketing solution. It enables random members of the public to market your product for you for a fee. Generally, you will pay them around twenty percent of the original cost of an item or service, and every sale that they bring, they take a cut. They are only paid if they bring business to your brand, which means they will work very hard and employ effective methods of marketing to ensure they get customers as if it were their job. 

Expand Your Brand Presence with These Marketing Tips


Now you know a few effective marketing strategies that can boost your brand to huge levels of popularity. There are many other marketing solutions available to you, and if none of the methods from this page has worked, then look elsewhere. The solutions are infinite.

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  • Matt Dean

    Useful tips

  • Steve Brown

    Powerful read, thanks for sharing !

  • Jack Wells

    It's all so difficult to balance with a small budget.

  • Ben Barham

    Great article, I feel I've learnt a lot from this and how to market my brand.

  • Jack S

    Super informative

  • Ron Cooper

    Thanks for the tips

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Anas Bouargane

Business Expert

Anas is the founder of CEF Académie, a platform that provides guidance and support for those willing to study in France. He previously interned at AlphaSense. Anas holds a bachelor degree in applied economics from the University Paris Sud.

   

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