The Content Marketing Consulting Process

I bet you've always wondered if you hired a content marketing consultant or even asked for advice what is the set of processes he/she uses or focuses on.

Well here is a great content marketing consulting process by Tomas Laurinavicius that literally nails it.

1. Goals 

Set smart content goals.

2. Metrics 

Identify key metrics to track to measure and optimize content efforts.

3. Content Funnel

Design content funnel (content marketing plan) for a chosen audience using information, education, and solution-based content.

4. Keywords

Identify relevant keywords with substantial search volume and low competition and assign these keywords to the content funnel.

5. Analysis

Analyze existing content, competitors and create the action plan.

6. Optimization

Optimize existing content and website by deleting, merging or improving the content to fit the goals and content funnel.

7. Production

Produce content based on a content funnel and keywords.

8. Automation

Automate content distribution by setting up auto-sharing to social media, email list, and outreach contacts.

9. Review

Every 3 months, review and analyze the results. Review goals, metrics, and change accordingly.