I bet you've always wondered if you hired a content marketing consultant or even asked for advice what is the set of processes he/she uses or focuses on.
Well here is a great content marketing consulting process by Tomas Laurinavicius that literally nails it.
Set smart content goals.
Identify key metrics to track to measure and optimize content efforts.
Design content funnel (content marketing plan) for a chosen audience using information, education, and solution-based content.
Identify relevant keywords with substantial search volume and low competition and assign these keywords to the content funnel.
Analyze existing content, competitors and create the action plan.
Optimize existing content and website by deleting, merging or improving the content to fit the goals and content funnel.
Produce content based on a content funnel and keywords.
Automate content distribution by setting up auto-sharing to social media, email list, and outreach contacts.
Every 3 months, review and analyze the results. Review goals, metrics, and change accordingly.
Novnish is a Content & Campaign Marketing Manager EMEA - helping companies and brands generate results with marketing activities. He is a passionate, cross-functional, creative and result driven marketing specialist with almost 8 years of marketing experience across product marketing, digital marketing, project management, content and campaigns. He believes that marketing activities should create value within the market and to the consumers using data, insights and innovative strategies.