The Current Email Marketing Statistics and Trends

The Current Email Marketing Statistics and Trends

Shane Barker 22/06/2020 5
The Current Email Marketing Statistics and Trends

In this super-competitive era of marketing, email marketing has become a highly effective digital.

It can connect brands with their prospective customers. Through it, brands can reach out to their leads and convert them by selling their products or services.

Email marketing is one of the best communication channels through which you can own your lists and convert them better.

Most people think email marketing is dead. But they must understand, sending bulk emails randomly to thousands of people is not email marketing. It’s spam. 

Let’s try to understand how email marketing is good.

Reports and Surveys

The research reports and surveys of marketing companies such as Mailchimp,

HubSpot, McKinsey, and others have proven that the popularity of email marketing is increasing day by day.

So, you should not be surprised that due to its direct reach to the prospect audience, email

marketing is more prominent than other channels such as SEO - best backlink analysis tool, SEM, influencer marketing, and social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Many brands are generating numerous quality leads and maximizing their ROI only by email

marketing. The only difference between failures and winners with these marketing techniques is how they are using it and their approach to execute.

Different Tactics

Initially, building a great email marketing list is a challenging task for any brand. It takes a lot of

effort, strategy, automation, and other necessary aspects such as offering a free email series

which educates your audience about adding pop-ups on a website.

You could also offer free downloads of content in the form of blog posts, videos, educational PDFs, whitepapers, and ebooks. You can also send an update about a new product or service updates or any new releases.

Infographics, industry reports, webinars, courses, and tools are some of the most useful tips to build your subscriber base and get better engagement.

But, this is not enough to sustain in the long run. Brands further work on personalizing emails automating email marketing with the use of software and tools.

Role of Segmentation

They analyze the aggregated data and do segmentation based on open rate, CTR, bounce rate, and unsubscribe rate to make better strategies for the future.

Segmentation increases the open rate and click-through rate and decreases your unsubscribe rate.

Smart email marketers use segmentation to improve the effectiveness of their email campaigns


They do A/B testing with their subject line, CTAs, and images to analyze what is working for


Ready to Get Started?

These are some of the most important statistics and trends of email marketing from marketing reports, surveys, and researchers. 

For more information, check out this infographic which can help you understand the current trends about email marketing so that you can grow your brand:

The Current Email Marketing Statistics and Trends

Infographic via


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  • James Gladstone

    Amazing & complete infographic

  • Steve Wardman

    Great tips

  • Nate Lindsay

    I need to gather more emails....

  • John Denion

    Thanks for your efforts.

  • Michael Clark

    Great job

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Shane Barker

Digital Strategy Expert

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the Co-Founder of Attrock, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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