Before you head out to understand how to do sales or marketing, take out time to study your sales graph and see what all areas need improvement. What is the graph like for your sales? Is your sales pitch talking about how and what your business does? Does it talk about the features of your services? If so, you may have been doing it wrong all this while.
Sometimes, all you need is an effective sales pitch. Write a sales pitch that resonates with your target audience. Businesses often pitch about their business even before customers have confirmed that they’ll be buying your services or not.
If you’re looking for ways to write a better sales pitch that is effective and helps in converting your audience and users, you’ve landed on the right blog! Here we’ll share tips on how to write a winning sales pitch.
Sales pitch, often called as elevator pitch, should be all about your customer’s/client’s needs and not your business. It's good to have an open ending question at the end of a sales pitch, making a scope for a conversation. Whatsoever, don’t brag/self praise about your organization.
So, are you confused with how to approach prospective clients? Here is the key, sell less and have more meaningful conversations. Take reference from best sales pitch lines and turn your pitch into a winning one.
The basic fundamentals are:
Customers- Who are the customers and what do they do?
Problems- What problems are they facing currently?
Business services- How are your business services solving their problems?
Remember, that your customer is not willing to spend more than few minutes to know if your business can benefit them in any way. So, a short, concise and descriptive pitch will get you prospective clients.
Here is how to start a successful sales pitch:
Write a short and crisp introduction about your business. Highlight your strengths and what your organization excels at. An introduction is necessary to help the client judge the personality of your organization and if at all their requirements resonates with ours. Don’t elaborate the introduction too much. Talk more of what might interest the clients i.e. their pain points.
So, once you know that the clients are inclined to your business and your offerings, you could have meaningful conversations that helps you close the deal. This brings us to the next point.
Once you know that the prospect is inclined to your business, try to have a meaningful conversation. If your conversation adds value to your prospects, they'll be more interested in what you are offering and how you can help them.
Don't have a conversation for the mere purpose of closing a sale. Instead, have a real conversation, the way you have with your friends. Keeping it personal gives them an idea that you are concerned about them, and this will even give you an edge over your competitors.
When you’re trying to make a sales pitch, think from a customer's perspective and you'll know where you are going wrong.
Why should a customer be interested in your business? If your business doesn’t address a problem that is being faced by your target audience, what good is it anyway? Focus on the needs and requirements of the reader and pitch your business product/service accordingly.
Highlight how your company can solve a problem that your clients/customers are facing. Testimonials or previous experiences your users have had with your business can also help future sales.
Clearly define what your business is promising. Make sure while you make some huge claims, they are not something irrelevant and unreal. It is important that both parties are clear on the deliverables.
It is important to be authentic and honest with your users and customers. Your business must offer something that they value, otherwise they have no reason to stick to your brand. Having said that, only promise deliverables that you will be able to stick to. Don’t overpromise.
Show a proof of your earlier deliverables and that they were on time. You need to confirm to your clients that you are capable to fulfil the deliverables.
A good way to do this is to present customer testimonials and previous customer experiences that have been good.
At the end of the pitch you should give a clearly defined plan that shows your every action. And what all you will be doing to achieve the deliverables. The business proposal plan that you write should be personalized, according to the needs and requirements of the client.
We hope you’re a little more familiar with how to improve the sales pitch. If you think we missed out on some points, let us know in the comments below!
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Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.