In a previous article, we discussed the powerful link building techniques that can help a website grow. Link building done with thoughtfulness has the benefits of increasing your search engine rankings.
We’re sure you’re aware of some benefits of link building. But as you read further you'll know how important link building really is for an online business.
What are backlinks? How do you create them and what are the benefits of backlinks?
A backlink is a link from an external website to your website. They are an important factor in determining how well your pages rank on search engines. But your website will only have quality backlinks if your webpage has good quality content that is relevant to your niche audience. The webpage must also include relevant keywords.
If your webpage consists of good quality content, more and more people will share this across different social media channels. More shares create more linkbacks to your website, which in turn helps increase your rankings on search engines. Link building is something that requires little effort and has a big impact. So if you haven’t initiated link building for your business yet, we suggest you start soon!
Here are 6 benefits of link building:
Do you how Google shows relevant data for a query? When web crawlers, called Google bots, crawl on the content on your website, the keywords used on the website help categorize your content into relevant categories. If your web page makes use of the keywords that the user has put into the search bar, your web page should show up in the results!
But how does Google determine this? Google uses mainly two factors; domain authority and page authority to determine which page should be displayed for the given query.
The number of relevant links pointing back to your domain help in determining your domain authority. So the more good quality backlinks you have to your website, the higher your domain authority will be and the better are your chances of being seen for the relevant query. Quality and quantity of inbound links are together referred to as the page authority.
Have you wondered where is it that you are getting all this traffic on your website from? It is quite possible that you might be sharing your content on social media, or other relevant websites (like social bookmarking websites).
The content that gets published on these sites is usually quality content that belongs to a trustworthy source. For example, when you search for something on Google and it shows you results from Wikipedia, you probably click on those results because Wikipedia is a reliable source of information.
Therefore, when trustworthy websites have a link to your website from within their content, users are most likely to check out your website.
Ever heard of guest posts? Do you know how they work? How do guest posts help get good quality backlinks?
Every guest posting website has a different set of online viewers. So every time you share a guest post on a new website, the chances of your brand visibility increasing are higher. Publishing sources and websites are always looking for new content that can draw visitors to their site.
When you share your content on such websites, not only do you get to advertise your brand, but even the publishing website gets to publish good quality content. This method is beneficial for both parties.
Link building is a good way to make your brand come across as a thought leader in your industry. Publishing genuine and good quality content is the key to make your brand stand out from the rest.
Readers are always on the hunt for new content. If you share good quality content, you are most likely to come across as a brand that has an authority in the subject. This helps build brand authority.
By sharing the content across various channels, you are exposing your content to a new audience every time. Getting your content published in a renowned publication works in your favour, as users are assured that the content here is trustworthy and valuable to them.
The benefit of investing in link building has long-term benefits. This is unlike traditional marketing tactics, where you have to constantly invest in every business campaign.
Getting backlinks helps you get continuous referral traffic till the time the link is valid. You must also remember that link building is an ongoing process, and every link built contributes to a more credible website in the future.
There are many influencers belonging to different industries, having a different set of audiences.
When influencers share your content, it becomes visible to a huge set of audience instantly. And because it is shared by a renowned person, users are most likely to check it out. This can have a great impact on your reach.
We hope you’re a little more familiar with the benefits of link building and why link building is important. Do you already use link building for your business? What is your strategy for link building? Let us know in the comments!
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.