Types of Digital Marketing - Part 1

Types of Digital Marketing - Part 1

The way we live our lives today, digital marketing is being adopted by all brands, businesses, organizations or even people who are celebrities or influencers. Today, digital marketing is more powerful than ever. With the competition and brands trying to establish authority and credibility, it becomes extremely important for a business owner, a marketer to know how to do digital marketing. We can rightly state that digital marketing has become the need of today. 


One way of categorizing marketing is by inbound and outbound marketing. The former marketing covers marketing via social media, blogging, email newsletters, digital content. Whereas the latter consists of newspaper ads, cold calling, reaching out to customers via the digital medium.

What is Digital Marketing?

It is the technique and method that a business uses to establish a strong online presence. There are various methods that fall under the umbrella of digital marketing such as SEO, social media marketing etc. As we proceed, we’ll talk about the types of digital marketing.

If you are confused on how to do digital marketing for your business, this blog will give you an introduction to the various techniques you can use to execute digital marketing for your business.

Why Digital Marketing?

With traditional marketing now on the back burner, it is the digital marketing that is gaining momentum. With the overall scenario changing, it has become essential to include digital marketing in business strategies.

If you own a business, then the possibility of you implying digital marketing for your business is quite high.

Even though the benefits of digital marketing are plenty, not all businesses are leveraging it to get the most out of their business. Here are the few types of digital marketing:

Search Engine Optimization

SEO aka Search Engine Optimization is a technique to boost the online visibility of your business on search engines. SEO is the process of making your website, web pages and landing pages optimized for users and search engines. By doing so, you are creating more opportunities for your website to rank well on search engines and be discoverable to people who are looking for products or services that you offer. With Google’s algorithm constantly changing, it becomes necessary for businesses to follow the correct protocols to do SEO.

While we are at it, you should know about black hat and white hat link building techniques. Most businesses prefer using white hat link building techniques because they are more effective, ethical and have results that last longer.

Similar to any other trends, SEO trends also tend to change with time.

Email Marketing

Email marketing has been one of the most effective ways for businesses to keep in touch with your existing customers and get them to make a purchase again. Whether it is launching a new business, sending out flyers, or staying in touch with your customers; email marketing can do it all.

Email marketing is fairly simple and only requires a database and an email marketing software that meets your requirements. Once you put together your database and email content, you’re pretty much ready to launch your email marketing campaign.

Within email marketing, there are various types of campaigns you can run. Some of them are newsletters, welcome emails, holiday offers, special discounts, etc.

Mobile Advertising

With a mobile at an arm’s reach, maximum users are looking for information on their mobiles. This is the reason why an online business needs to have a mobile-friendly website.

According to research, users spend a maximum of their time searching for content or any information. Advertisers are taking advantage of this and are indulging in mobile advertising. This is done through SMS or advertisements displayed inside various apps or games. Mobile advertising is an effective way to market your brand or business.

Influencer Marketing

Influencer marketing is one of the trending methods on the rise.

But who is an influencer? According to the definition, an influencer is a user who has a certain credibility in a particular industry. Because of the huge followers that an influencer has, this is something that businesses tap into.

Businesses now are keen to collaborate with influencers related to their industry to advertise their business or products/services.

Choose an influencer specific to your business industry and who has a huge fan following. If such an influencer shares and talks about your business, the probability of users seeing your business post increases manifold.

As we wrap up the article, we hope you’re a little more familiar with the types of digital marketing. Stay tuned to know more about the various types of digital marketing.

Are you a marketer, startup owner or entrepreneur? What types of online marketing are you using for your business? Let us know in the comments below!

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  • Vicky Leeming

    SEO is the most powerful digital marketing tool.

  • Karl Anderson

    The thing is influencer marketing only works if you are an established brand.

  • Michelle Murphy

    Very useful

  • Joakim Forsberg

    Thanks Anuja, that was helpful.

  • Carolina Santos

    Organisations can no longer overlook mobile advertising

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Anuja Lath

Digital Marketing Expert

Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.


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