If there is no demand then create one.
Take a look at Coco-Cola and Pepsi. Their vision was to replace water with their aerated drinks. And let's agree, they succeeded to some extent, until the bubble of extra sugar in disgusting brown water busted. Marketers are skilled at stimulating demand for their products. The following article will help you understand the demand generation of a product. Marketers seek to influence the level, timing, and composition of demand to meet the organization's objective. There are 8 demand states:
Consumers dislike the product and may even pay to avoid it.
Consumers may be unaware of or uninterested in the product.
Consumers begin to buy the product less frequently or not at all.
Consumers begin to buy the product less or not at all.
Consumer purchases vary on a seasonal, monthly, weekly daily, or even hourly basis.
Consumers are adequately buying all products put into the marketplace.
More consumers would like to buy the product than can be satisfied.
Consumers may be attracted to products that have undesirable social consequences.
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